December 21, 2022
David Wellisch – CEO and Co-Founder
You’ll see an increased focus on the three core integrated research streams that feed our platform: the Cultural Fluency of brands and ads, the cultural profiles of diverse segments and their category, shopper, and media needs. This work aims to give you an even more expanded view of your core and target consumers, deeper insights into how your brands and ads stack up to your competitors, and analytics to identify the trends most likely to result in consumption changes in your category.
Amidst challenging economic circumstances, Collage Group is pleased to be a relied-upon resource that enables brands to access necessary insights through one comprehensive platform.
Brand & Ad Performance
How the Best Ads & Brands Drive Cultural Fluency
To build loyalty, brands must move beyond generic activations. Discover new studies that offer an analysis of top performing ads and brands in our CultureRate database for Black, Millennial, and LGBTQ+ consumers that are proven to affect your ROI. Other segments will be addressed throughout the year.
Measure Ad and Brand Cultural Fluency with CultureRate
Collage Group members receive one complimentary ad and brand submission per year to measure Cultural Fluency and inform future creative content. This is imperative if you want to position your brand values to truly connect with diverse America. Join Collage Group as a member and take part in this review of your brand and marketing!
Consumer Cultural Traits
Win the Attention of New-ish Parents to Drive Growth
Parents of younger generations are at peak expenditures – do you know how to capture that market share? In this study, we’ll investigate the motivations and behaviors of parents of kids under 5 years old. Brands will learn how to increase trust and relevance with this important and evolving segment.
Drive Brand Relevance with Consumer Cultural Traits
Our Consumer Essentials research provides key cultural values and traits brands must understand to authentically connect with diverse segments, specifically the motivations toward purchasing decisions. For 2023, we’ll include year-over-year data when relevant and novel activations across all diverse segments.
Deep Dive into Key Demographic Insights to Size Your Brand’s Opportunity
Join us as we analyze the most recent demographic data from the U.S Census Bureau’s American Community Survey. We’ll cover key topics like population growth, immigration, household makeup, income, and spending shifts. Don’t miss this chance to understand the numbers behind the majors cultural and demographic shifts taking place in America!
Steps to Make Your Brand Matter to Parents of America’s Diverse Teenagers
Do you know what matters most to parents of today’s teenagers? Discover all new insights for the parents of the cohort that’s going through the most crucial formative years, gaining spending and decision-making autonomy, and actively looking for brands that share their values and sensibilities.
Category & Product Insights
Build Trust with Americans in the Health and Wellness Space
Take a continued exploration of consumer health and wellness attitudes and behaviors. Brand-new webinars and research will cover consumer health behaviors, barriers, and support and improvement requests, among other topics. Up first: a deep dive into how LGBTQ+ consumers and consumers across genders are changing.
Boost Brand Fit Within Your Category
Category-specific insights are crucial to your marketing strategy, and our offerings in 2023 will be no different! Join us for studies covering category drivers, changing channel behavior and—when relevant—the impact of innovative substitutes across a multitude of categories, including Alcoholic Beverage, Personal Care, and Apparel in Q1 and many more to follow.
Other Research Articles and Insights from Collage Group
CEO and Co-Founder
David Wellisch is CEO & Co-Founder of Collage Group, a consumer insights and intelligence company with a focus on research exploring race/ethnicity, generation, sexuality and gender. Since the inception of Collage Group in 2009, David has led the company through growth, now serving more than 200 brands in across 15 industries. David is passionate about entrepreneurship and company building, and often works directly with members to help guide the integration of multicultural consumer insights and marketing strategies.