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Get Nationally Recognized with the 2024 Hispanic Marketing Council Strategic Excellence Awards
Over the course of three years, the Hispanic Marketing Council (HMC) has experienced explosive year-to-year growth in entries for their Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency.
Reading Time: 3 minutes
February 2, 2024
Victor Paredes – Executive Director of Multicultural Strategy
Founded in 1996 as the Association of Hispanic Advertising Agencies, the Hispanic Marketing Council is the national trade organization of all marketing, communications, and media firms with trusted Hispanic expertise.
For this year’s awards, the HMC has added a research category and expanded its jury to not only include a broad pool of diverse jurors representing the biggest brands and award-winning agencies, but also to ensure each category has its own jury. Submit your campaign for consideration before the February 23 deadline.
“The HMC Strategic Excellence Awards has grown to be a key player in the awards circuit. Collage Group is proud to join forces with HMC as a sponsor in awarding insightful ingenuity in our market and honoring the visionary teams behind great work.”
-Victor Paredes, chair of the HMC Strategic Excellence Awards Committee and executive director of multicultural strategy at Collage Group
In response to the sheer numbers and high quality of entries received, the HMC has expanded the jury to allow for more precision in driving courageous creative. Under the leadership of jury president Marissa Solis, Senior Vice President of Global Brand & Consumer Marketing, National Football League, a total of 31 jurors will be divided into groups of three to five to review entries in nine categories and identify the gold, silver and bronze award-winning campaigns:
- Tania Sanjuro, Campaign Director, Ad Council
- Maria Twena, Chief Marketing Officer, Adsmovil
- Chenier Taylor, NHCI Lead Portfolio Advisor, American Heart Association
- Nora de la Rosa, Director of Brand & Digital Marketing, Buff City Soap
- Manuel Oliver, Activist/Co-Founder, Change the Ref (CTR)
- Veronica Elizondo, Chief Creative Officer, Conill*
- Lucas Panizza, Executive Creative Director, Creyentes
- Christine Hasbun, Vice President, North America Consumer Planning, Diageo
- Marialejandra Urbina, Chief Strategy Officer, Dieste
- Nicole Preston, General Manager, DishLATINO
- Camila Godoy, Multicultural Strategy Senior Lead, Geico
- Jocelyn Wang, Head of Multicultural Marketing & Corporate Branding, Genesis Motor America
- Alvin Mathew, Consumer & Business Insights & Analytics Director, Haleon (GSK)
- Tony Hernandez, Filmmaker, Podcast Host & Author, Immigrant Archive Project
- Gerry Loredo, Director, Research and Analytics, Lopez Negrete Communications
- Cristina Galligaris, Senior Vice President, Client Strategy & Growth, Loud And Live
- Kristen Sabina, Vice President of Strategy & Planning, MARCA Miami
- Dana Sparber, Vice President of Insights and Research, NBCUniversal Advertising & Partnerships
- Veronica Hernandez, Product Manager & Product Inclusion Lead, Media & Advertising, Nielsen
- Michael Roca, Executive Director of Elevate, Omnicom Media Group
- Umi Patel, Vice President of Consumer Insights & Analytics, PepsiCo Beverages North America*
- Lupe De Los Santos, Senior Brand Manager, North America, Multicultural Media, Procter & Gamble
- Jemilly Castro, Vice President of Strategy, Remezcla
- Laura Guerrero, Director of Content & Influencer Marketing, Amplification, Sensis
- Talia Leon, Senior Director of Multicultural Commercial Strategy, Southern Glazer’s Wine & Spirits
- Emma Vélez-López, Senior Manager, Brand & Advertising Metro, T-Mobile*
- Angel Bellon, Vice President, Head of Cultural Intelligence, The Community
- Roy Eduardo Kokoyachuk, Co-Founder & Principal, ThinkNow
- Ivan Calle, Vice President & Executive Creative Director, Zubi*
- Nicky Lorenzo, Senior Vice President & Executive Creative Director, 305 Worldwide
A grand jury will ratify the results, select the “Best in Show” and “Grand Prix” winners, and invite these awardees to present their case studies at the HMC 2024 Annual Summit on April 11 in New York City.
The Strategic Excellence Awards are open to all U.S.-based companies whose media has run since January 2023 and feature a simple submission process similar to that of Cannes and FIAP.
* Denotes Grand Jury Member
Other Recent Multicultural Research Articles & Insights from Collage Group
Victor Paredes
Victor leverages his expertise in inclusive marketing and advertising in combination with Collage’s proprietary data and insights, to support clients. He is a successful marketing and advertising executive with proven experience in building practices that drive brand equity, sales, traffic, and qualified leads. His marketing experience spans sectors such as entertainment, hospitality, healthcare, consumer packaged goods, retail, and direct to consumer services.
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Stay Informed
Sign up for Cultural Insights for Growth, our complementary bi-weekly newsletter for insights and marketing professionals seeking to unleash the power of culture for brand growth.
Email *:
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
