Author: Natalie Griffith

Parents & Kids: Category Essentials
Part of understanding parents and kids is appreciating how decisions are made in specific categories. Explore usage, drivers, and channels for specific categories that are top of mind for parents and kids, as well as additional insights brands need to fully understand parents and how they differ across diverse segments.

Health and Wellness Across Gender
Americans are increasingly embracing a consumer mindset when it comes to healthcare. Men and Women alike are shopping around, comparing prices, and seeking more information than they have in the past.