Category: Uncategorized
Evaluating President’s Day Promotions: How Brands Are Adapting In 2025
As brands navigate the uncertain terrain of President’s Day 2025, they also need to consider a broader shift in marketing strategies—one that focuses on inclusivity, unity, and cultural co-creation. Jack Mackinnon, Senior Director of Cultural Insights at Collage, explains that consumers expect brands to acknowledge real-world challenges while maintaining an optimistic tone. “Given the politically […]
How DEI Pullbacks Could Affect the Economy
As the Trump administration advocates for the rollbacks of diversity, equity, and inclusion programs nationwide, the economic impact could be staggering. New research from Collage shows scaling back on these policies could cost brands a third of their consumers. For more on this, KCBS Radio anchors Patti Reising and Bret Burkhart spoke with David Wellisch, […]
Google Reverses DEI Commitments as it Expands Government Ties
One-third of all consumers have stopped or reduced purchases from brands that have pulled back on DEI, per Collage – including 45% of Black, 45% of Hispanic, and 58% of LGBTQ+ consumers.
From Beloved To Boycotted: Target’s DEI Retreat Ignites Consumer Fury
Target is one of many companies that have backed off diversity, equity and inclusion efforts. But because the company has been perceived to be a sincere proponent of DEI, with extensive commitments to Pride events in support of the LGBTQ community, extensive marketing to Hispanic audiences, and support of Black-owned brands, the move feels like […]
The Weekly News Queue
Collage has launched its proprietary AI-enabled platform to improve how brands uncover cultural insights, identify and connect with growth segments and drive revenue. It has also appointed David Albert as chief insights officer and Jason Moore as VP, sales.
4 Brand Challenges Facing McDonald’s New CMO
Collage’s America Now 2024 study showed that 81% of Americans say inclusive marketing is just as or more important to them than it was four years ago, and that number rises among Gen Z, millennials, Black, Hispanic, and LGBTQ+ consumers.“Consumers have a low tolerance for what they see as performative efforts right now, and if […]
Gen Zers Want More Tools to Manage Their Health and Wellness
Gen Zers recognize how important it is to maintain ideal health and wellness, but they don’t feel equipped with the tools and knowledge to achieve it, according to a recently published Collage Group survey of 4,713 US consumers that was shared with eMarketer. Just 58% of Gen Zers express confidence in managing their health wellness […]
Study Links Obamacare to Improved Health, Reduced Costs
Collage Group, a Bethesda, Maryland, consumer research firm, reported this week that 39% of Baby Boomers responding to a recent survey named health care costs as their top financial worry. That was the second-biggest concern on their list after food, and much higher than younger generations who flagged medical care as a financial concern. “Nearly […]
Nintendo Confirms Switch 2 but Faces a Competitive Market
Thirty-two percent of Gen Z gamers and 26% of millennial gamers play on a Nintendo Switch, per Collage Group. By comparison, only 13% of both Gen Z and millennial gamers use any other handheld console. A new era? The Switch 2 could reconfirm Nintendo’s presence in the handheld gaming market if its price tag is […]
Products or Activities that U.S. Adults and Teens Use to Maintain Their Health & Wellness
Data from a January 2025 report from Collage Group, titled “Pulse Check on Health & Wellness: How to Solve for Generational Health Concerns,” revealed that respondents were asked “Which of the following practices do you use to improve or maintain your health and wellbeing?”