Category: Uncategorized
Google Reverses DEI Commitments as it Expands Government Ties
One-third of all consumers have stopped or reduced purchases from brands that have pulled back on DEI, per Collage – including 45% of Black, 45% of Hispanic, and 58% of LGBTQ+ consumers.
Why We Should Remember that Twenty Years Ago, the Home of the Super Bowl was a Human Rights Catastrophe
Jack Mackinnon, senior director of cultural insights for Collage, points to some 2024 year-end research conducted by his firm that suggests that, even if older Americans are inclined to remember the Superdome’s role in Hurricane Katrina, many are so worn down by today’s sociopolitical tensions to reflect on it for very long.“Everybody is feeling sick […]
From Beloved To Boycotted: Target’s DEI Retreat Ignites Consumer Fury
Target is one of many companies that have backed off diversity, equity and inclusion efforts. But because the company has been perceived to be a sincere proponent of DEI, with extensive commitments to Pride events in support of the LGBTQ community, extensive marketing to Hispanic audiences, and support of Black-owned brands, the move feels like […]
The Weekly News Queue
Collage has launched its proprietary AI-enabled platform to improve how brands uncover cultural insights, identify and connect with growth segments and drive revenue. It has also appointed David Albert as chief insights officer and Jason Moore as VP, sales.
4 Brand Challenges Facing McDonald’s New CMO
Collage’s America Now 2024 study showed that 81% of Americans say inclusive marketing is just as or more important to them than it was four years ago, and that number rises among Gen Z, millennials, Black, Hispanic, and LGBTQ+ consumers.“Consumers have a low tolerance for what they see as performative efforts right now, and if […]
Gen Zers Want More Tools to Manage Their Health and Wellness
Gen Zers recognize how important it is to maintain ideal health and wellness, but they don’t feel equipped with the tools and knowledge to achieve it, according to a recently published Collage Group survey of 4,713 US consumers that was shared with eMarketer. Just 58% of Gen Zers express confidence in managing their health wellness […]
Study Links Obamacare to Improved Health, Reduced Costs
Collage Group, a Bethesda, Maryland, consumer research firm, reported this week that 39% of Baby Boomers responding to a recent survey named health care costs as their top financial worry. That was the second-biggest concern on their list after food, and much higher than younger generations who flagged medical care as a financial concern. “Nearly […]
Nintendo Confirms Switch 2 but Faces a Competitive Market
Thirty-two percent of Gen Z gamers and 26% of millennial gamers play on a Nintendo Switch, per Collage Group. By comparison, only 13% of both Gen Z and millennial gamers use any other handheld console. A new era? The Switch 2 could reconfirm Nintendo’s presence in the handheld gaming market if its price tag is […]
Products or Activities that U.S. Adults and Teens Use to Maintain Their Health & Wellness
Data from a January 2025 report from Collage Group, titled “Pulse Check on Health & Wellness: How to Solve for Generational Health Concerns,” revealed that respondents were asked “Which of the following practices do you use to improve or maintain your health and wellbeing?”
Unlocking Opportunities in Women’s Sports: Growth, Fandom and Marketing Insights
It is evident that media representation of women in sports is increasing. Media plays a pivotal role in promoting women’s sports and reaching a broader audience. The rise in media coverage of women’s sports has resulted in a boost in viewership and advertising spend. New data from Collage highlights how multicultural consumers are driving much […]