Category Essentials | Consumer Research by Industry
Semi-annual Category-Specific Reports to Help You Keep Up with America's Diverse Consumers Across Race/Ethnicity, Age, Sexuality and Gender

The life of American consumers seems to have only one constant – change.

To keep up, we provide our members with timely and relevant learnings they can use to fine-tune their consumer research and marketing strategies to engage across race/ethnicity, age, sexuality and gender. These reports evaluate consumer attitudes and behaviors across specific consumer goods industries:

Unlock Your Brand's Potential

These semi-annual Category Essentials reports leverage large-sample consumer research surveys to provide a view of the category-specific trade-offs and consumer goods considerations facing today’s diverse consumers.

Segmented by race, ethnicity,  generation, sexuality and gender our presentations call out timely and relevant findings from each category, and provide deep insights into high-growth segments: Hispanic, Black, Asian, Gen Z, Millennial, LGBTQ+ and Women.

Real Questions, Real Answers

Our consumer research and analysis starts with the questions that our members are most eager to answer, and is built upon by the depth of consumer insights expertise across the Collage Group team.

Equipped with these consumer insights, our members are able to better navigate topics of interest and importance for their category/industry, and effectively engage high-growth consumer segments. 

All Category Essentials decks are revised and enhanced twice each year.

Methodology

Our world-class, category-specific presentations are released semi-annually, with insights identified through sample surveys of nearly 3,000 consumers across generation, race, ethnicity, acculturation, LGBTQ+, and gender quotas. With questionnaires based on member input and industry expertise, category-specific deliverables consist of ten to twenty slides with program-specific data breakouts for each membership:

Multicultural: 18+ population 

Generations: 13+ population

LGBTQ+ & Gender: 18+ population 

Food

Consumers are evolving, and their consumption of food is too.

Keep your finger on the pulse of these changes with this excerpt of our latest Category Essentials release specific to food. This report includes the latest insights on multicultural consumer eating and spending habits, online grocery purchase behaviors, and strategic takeaways.

Quick Service Restaurants

Consumers are evolving, and their use of quick service restaurants are too.

Explore new consumer behavior with this excerpt of our latest Category Essentials release specific to quick service restaurants. This report includes the latest insights on restaurant dining and carryout usage, rewards/loyalty programs practice, and strategic takeaways.

Alcohol

Consumers are evolving, and their consumption of alcoholic beverages are too.

Determine what excites multicultural consumers with this excerpt of our latest Category Essentials release specific to alcohol/beverages. This report includes the latest insights on beverage brand loyalty, the impact of environment on consumption, and usage based social accessibility.

Media

Consumers are evolving, and their use of digital media is too.

Recognize how multicultural consumers are responding to these changes with this excerpt of our latest Category Essentials release specific to media. This report includes content consumption across race/ethnicity, age, gender and sexuality through radio and streaming services, non-English languages, and social media, and much more.

Telecom

Consumers are evolving, and their use of telecommunication technology is too.

Discover trends that matter most to multicultural consumers with this excerpt of our latest Category Essentials release specific to telecom. This report includes the latest insights on multicultural consumer device usage, insights on technology infrastructure, and consumer purchase patterns.

Financial Services & Automotive Download

Consumers are evolving, and their buying habits are too.

Download this excerpt of our latest Category Essentials release specific to these two industries. This report includes the latest insights on multicultural consumer usage and preferences.

Health Care & Personal Care Download

Consumers are evolving, and their use of Health Care and Personal Care is too.

Keep your finger on the pulse of these changes with this excerpt of our latest Category Essentials release specific to health care and personal care. This report includes the latest insights on multicultural consumer preferences around hair care, makeup, skin care, food and wellbeing.

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