Category Essentials

Semi-annual Category-Specific Reports to Help You Keep Up with America's Diverse Consumers Across Race/Ethnicity, Age, Sexuality, Gender, and Parent-Child Relationships

The life of American consumers seems to have only one constant – change.

To keep up, we provide our members with timely and relevant learnings they can use to fine-tune their consumer research and marketing strategies to engage across race/ethnicity, age, sexuality and gender. These reports evaluate consumer attitudes and behaviors across specific consumer goods industries:

Unlock Your Brand's Potential

These semi-annual Category Essentials reports leverage large-sample consumer research surveys to provide a view of the category-specific trade-offs and consumer goods considerations facing today’s diverse consumers.

Segmented by race, ethnicity, generation, sexuality and gender our presentations call out timely and relevant findings from each category, and provide deep insights into high-growth segments: Hispanic, Black, Asian, Gen Z, Millennial, LGBTQ+, Women, Parents and Kids.

Real Questions, Real Answers

Our consumer research and analysis starts with the questions that our members are most eager to answer, and is built upon by the depth of consumer insights expertise across the Collage Group team.

Equipped with these consumer insights, our members are able to better navigate topics of interest and importance for their category/industry, and effectively engage high-growth consumer segments.

All Category Essentials decks are revised and enhanced twice each year.

Methodology

Our world-class, category-specific presentations are released semi-annually, with insights identified through sample surveys of nearly 3,000 consumers across generation, race, ethnicity, acculturation, LGBTQ+, and gender quotas. With questionnaires based on member input and industry expertise, category-specific deliverables consist of ten to twenty slides with program-specific data breakouts for each membership:

Multicultural: 18+ population

Generations: 13+ population

LGBTQ+ & Gender: 18+ population

Alcohol

Consumers are evolving, and their consumption of alcoholic beverages are too.

Determine what excites diverse consumers with this excerpt of our latest Category Essentials release specific to alcohol/beverages. This report includes the latest insights on general concerns, atmosphere, and influence recommendations.

Automotive

Consumers are evolving, and their use of automotive services is too.

Delve into new consumer behavior trends with this excerpt of our latest Category Essentials release specific to automotive. This report includes the latest insights on purchase factors, customer priority, and future buying patterns.

Charity

Consumers are evolving, and their use of charity services is too.

Examine what excites diverse consumers with this excerpt of our latest Category Essentials release specific to charity. This report includes the latest insights on what influences multicultural consumers’ charitable giving, organizational focus of donations, and personal impact to consumers.

Fashion & Apparel

Consumers are evolving, and their use of fashion and apparel is too.

Analyze how diverse consumers are responding to changes with this excerpt of our latest Category Essentials release specific to fashion and apparel. This report includes the latest insights on brand sustainability, brand values, and location of purchase.

Financial Services

Consumers are evolving, and their use of financial services is too.

Analyze how diverse consumers are responding to changes with this excerpt of our latest Category Essentials release specific to financial services. This report includes the latest insights on financial prioritization, future goals and focus, and consumer sentiment.

Food

Consumers are evolving, and their consumption of food is too.

Keep your finger on the pulse of these changes with this excerpt of our latest Category Essentials release specific to food. This report includes the latest insights on eating and spending habits across diverse segments, purchase and cooking behaviors, and general strategic takeaways.

Health & Wellness

Consumers are evolving, and their use of health and wellness services is too.

Keep your finger on the pulse of these changes with this excerpt of our latest Category Essentials release specific to health care. This report includes the latest insights on health technology, sexual health, health communications, and more.

Home Care

Consumers are evolving, and their use of home care products is too.

Explore trends that matter most to diverse consumers with this excerpt of our latest Category Essentials release specific to home care. This report includes the latest insights on product consumption, environmental trends, and influencer marketing.

Media

Consumers are evolving, and their use of digital media is too.

Recognize how diverse consumers are responding to these changes with this excerpt of our latest Category Essentials release specific to media. This report includes the latest insights on subscription service preferences, media technology use, and more.

Non-Alcoholic Beverages

Consumers are evolving, and their consumption of non-alcoholic beverages is too.

Determine how diverse consumers are with this excerpt of our latest Category Essentials release specific to non-alcoholic beverages. This report includes the latest insights on multicultural consumption patterns, purchase patterns by generation, and consumer openness to new products.

Personal Care

Consumers are evolving, and their use of personal care products is too.

Identify what changes diverse consumers are going through with this excerpt of our latest Category Essentials release specific to personal care. This report includes the latest insights on consumer influence and recommendations, discount and reward programs, and subscription services.

Quick Service Restaurants

Consumers are evolving, and their use of quick service restaurants are too.

Explore new consumer behavior with this excerpt of our latest Category Essentials release specific to quick service restaurants. This report includes the latest insights on restaurant dining and carryout usage, consumption of products, and economic takeaways.

Telecom

Consumers are evolving, and their use of telecommunication technology is too.

Discover trends that matter most to diverse consumers with this excerpt of our latest Category Essentials release specific to telecom. This report includes the latest insights on consumer platform usage, provider usage patterns, and more.

Travel

Consumers are evolving, and their use of travel services is too.

Recognize how diverse consumers are responding to these changes with this excerpt of our latest Category Essentials release specific to media. This report includes the latest insights on travel and vacation patterns, rental property preference, future travel plans, and more.

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4550 Montgomery Avenue
Bethesda, Maryland, 20814