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These semi-annual Category Essentials reports leverage large-sample consumer research surveys to provide a view of the category-specific trade-offs and consumer goods considerations facing today’s diverse consumers.
Segmented by race, ethnicity, generation, sexuality and gender our presentations call out timely and relevant findings from each category, and provide deep insights into high-growth segments: Hispanic, Black, Asian, Gen Z, Millennial, LGBTQ+, Women, Parents and Kids.
Our consumer research and analysis starts with the questions that our members are most eager to answer, and is built upon by the depth of consumer insights expertise across the Collage Group team.
Equipped with these consumer insights, our members are able to better navigate topics of interest and importance for their category/industry, and effectively engage high-growth consumer segments.
All Category Essentials decks are revised and enhanced twice each year.
Our world-class, category-specific presentations are released semi-annually, with insights identified through sample surveys of nearly 3,000 consumers across generation, race, ethnicity, acculturation, LGBTQ+, and gender quotas. With questionnaires based on member input and industry expertise, category-specific deliverables consist of ten to twenty slides with program-specific data breakouts for each membership:
Multicultural: 18+ population
Generations: 13+ population
LGBTQ+ & Gender: 18+ population
Consumers are evolving, and their consumption of alcoholic beverages are too.
Determine what excites diverse consumers with this excerpt of our latest Category Essentials release specific to alcohol/beverages. This report includes the latest insights on general concerns, atmosphere, and influence recommendations.
Consumers are evolving, and their use of automotive services is too.
Delve into new consumer behavior trends with this excerpt of our latest Category Essentials release specific to automotive. This report includes the latest insights on brand reputation, environmental concerns, product usage, and more.
Consumers are evolving, and their use of charity services is too.
Examine what excites diverse consumers with this excerpt of our latest Category Essentials release specific to charity. This report includes the latest insights on what influences multicultural consumers’ charitable giving, organizational usage of donations, and personal impact to consumers.
Consumers are evolving, and their use of fashion and apparel is too.
Analyze how diverse consumers are responding to changes with this excerpt of our latest Category Essentials release specific to fashion and apparel. This report includes the latest insights on purchase location, style preferences, professional attire, and more.
Consumers are evolving, and their use of financial services is too.
Analyze how diverse consumers are responding to changes with this excerpt of our latest Category Essentials release specific to financial services. This report includes the latest insights on diverse consumer banking preferences, general consumer insights, and how to handle financial activities.
Consumers are evolving, and their consumption of food is too.
Keep your finger on the pulse of these changes with this excerpt of our latest Category Essentials release specific to food. This report includes the latest insights on eating and spending habits across diverse segments, online purchase and cooking behaviors, and strategic takeaways.
Consumers are evolving, and their use of health and wellness services is too.
Keep your finger on the pulse of these changes with this excerpt of our latest Category Essentials release specific to health care. This report includes the latest insights on health technology, sexual health, health communications, and more.
Consumers are evolving, and their use of home care products is too.
Explore trends that matter most to diverse consumers with this excerpt of our latest Category Essentials release specific to home care. This report includes the latest insights on product consumption, environmental trends, and influencer marketing.
Consumers are evolving, and their use of digital media is too.
Recognize how diverse consumers are responding to these changes with this excerpt of our latest Category Essentials release specific to media. This report includes the latest insights on subscription service preferences, media technology use, and more.
Consumers are evolving, and their consumption of non-alcoholic beverages is too.
Determine how diverse consumers are with this excerpt of our latest Category Essentials release specific to non-alcoholic beverages. This report includes the latest insights on multicultural consumption patterns, effects of products on the market, and how healthy alternatives impact product purchase.
Consumers are evolving, and their use of personal care products is too.
Identify what changes diverse consumers are going through with this excerpt of our latest Category Essentials release specific to personal care. This report includes the latest insights on shopping patterns of diverse consumers, use of natural ingredients in products, and general activities across segments.
Consumers are evolving, and their use of quick service restaurants are too.
Explore new consumer behavior with this excerpt of our latest Category Essentials release specific to quick service restaurants. This report includes the latest insights on restaurant dining and carryout usage, use of new service technology, and strategic takeaways.
Consumers are evolving, and their use of telecommunication technology is too.
Discover trends that matter most to diverse consumers with this excerpt of our latest Category Essentials release specific to telecom. This report includes the latest insights on consumer platform usage, provider usage patterns, and more.
Consumers are evolving, and their use of travel services is too.
Recognize how diverse consumers are responding to these changes with this excerpt of our latest Category Essentials release specific to media. This report includes the latest insights on travel and vacation patterns, rental property preference, future travel plans, and more.
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE)
Understand & Embrace LGBTQ+ Terminology: A Pride Month Celebration
Authentically engaging and supporting the LGBTQ+ community is about more than saying the right word to refer to the right person, it’s about dignity and empathy.
Terminology is really a matter of respect: saying I see you, and I affirm your identity.
After attending this webinar, you will walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many. Happy Pride!