Case Study | International Alcoholic Beverage Brand Embraces Cultural Fluency
International Alcoholic Beverage Brand recognized in 2021 that they needed to significantly rethink their marketing to diverse America.
Alcoholic Beverages Consumer Research
Collage Group’s alcoholic beverages consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the alcoholic beverages industry. Over 300 brands, representing 12 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships.
Alcoholic Beverage Industry Clients
Testimonials
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Case Studies
Case Study By Industry | Wine & Spirits
Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in advertising that improve cultural resonance.
Category Essentials
Consumers are evolving, and their consumption of alcoholic beverages are too.
Determine what excites diverse consumers with this excerpt of our latest Category Essentials release specific to alcohol/beverages. This report includes the latest insights on general concerns, atmosphere, and influencer recommendations.
CultureRate
With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.
CultureRate:Brand
CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the alcoholic beverages industry.
CultureRate:Ad
CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 300+ brands across 12 industries, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.
Explore Alcoholic Beverages Consumer Research
The Dry January Hangover
March 9, 2023
Learn about the lingering effects of Dry January on America’s alcoholic beverage consumers, and what that means for your brand.
Case Study By Industry | Wine & Spirits
July 27, 2021
Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in advertising that improve cultural resonance.
Five Consumer Insights for Cinco de Mayo
April 29, 2021
Cinco De Mayo is an invitation for various forms of celebration among American consumers. Here are 5 insights about the Hispanic segment that speak to their views on the holiday.
Case Study By Industry | Alcoholic Beverages
April 22, 2021
A leading global portfolio of top alcoholic beverage brands needed to deepen their understanding of culture. Their North America operation launched an initiative in 2019 to future-proof their brands through a comprehensive “Cultural Fluency” audit of 20 brands including select competitors.
Multicultural Consumer Category Pulse Check: F&B, Alcoholic Beverages, Media, Telecom & QSR
October 5, 2020
To keep up with the American consumer, we provide our members timely and relevant insights they can use to fine-tune their multicultural consumer research and marketing strategies.
Measuring the Cultural Fluency of Ads: Alcoholic Beverages
August 31, 2020
In our latest CultureRate:Ad study, we measured the Cultural Fluency of Heineken’s responsive advertisement, “Connections”.
Measuring the Cultural Fluency of Brands: Alcoholic Beverages
May 8, 2020
Collage Group just launched new syndicated research streams ranking ads and brands on cultural fluency.
Measuring the Cultural Fluency of Brands and Ads: Alcoholic Beverages Brands and Personal Care Ads
April 23, 2020
CultureRate:Ad and CultureRate:Brand are major new initiatives that provide a solution to our members’ mounting need for a comprehensive, ongoing analysis of the cultural fluency of branding and advertising.
Roll out the barrel: multicultural drinking attitudes and associated behaviors
February 12, 2019
Knowing what multicultural America drinks – and more importantly, why – can help marketers better appeal to these fast-growing segments.
Do Millennials think Marijuana is Healthier than Alcohol?
May 17, 2018
As legalization rises, perceptions of healthiness could influence how marijuana is positioned against alcohol in the coming years.
Products & Services
Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
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Stay Informed
Sign up for Cultural Insights for Growth, our complementary bi-weekly newsletter for insights and marketing professionals seeking to unleash the power of culture for brand growth.
Email *:
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
