Food Consumer Research

Collage Group’s food consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the food industry. Over 250 brands, representing more than 14 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, sexual identity and gender.

Food Industry Clients​

Testimonials

"Our Marketing & Sales teams see the Collage platform as a gold mine of assets and insights. Our Account Director has been extremely helpful and responsive, enabling us to extract significant value from our partnership. We use the “Custom Market Profiler” tool to guide our portfolio optimization efforts, and to bring cultural nuances to the store-level for our retail partners. The depth and breadth of knowledge offered by Collage has allowed us to quickly find meaningful insights for important decision-making meetings."

JJ Tellez

Trade Marketing Director, Bar-S Foods Co. 

"Collage is and has been a great partner for Welch’s. Collage’s data and insights is one of our most valuable resources. We are first-year novices and have had a great experience and we look forward to partnering again."

Kelly Coyne

Head of Consumer and Market Insights, Welch’s

"[Collage Group’s] partnership is having real impact. I have received incredibly positive feedback on the webinars. THANK YOU for having such a great team and creating such thoughtful, forward-looking work.

Executive

McCormick & Company

"I'm a better multicultural marketer for having seen this presentation. Thank you for this incredibly empathetic, insightful presentation.

Executive

McCormick & Company

"Keep these up! I love Collage Group member webinars."

Executive

Hormel Foods Corporation 

"Our Marketing & Sales teams see the Collage platform as a gold mine of assets and insights. Our Account Director has been extremely helpful and responsive, enabling us to extract significant value from our partnership. We use the “Custom Market Profiler” tool to guide our portfolio optimization efforts, and to bring cultural nuances to the store-level for our retail partners. The depth and breadth of knowledge offered by Collage has allowed us to quickly find meaningful insights for important decision-making meetings."

JJ Tellez

Trade Marketing Director, Bar-S Foods Co. 

"Collage is and has been a great partner for Welch’s. Collage’s data and insights is one of our most valuable resources. We are first-year novices and have had a great experience and we look forward to partnering again."

Kelly Coyne

Head of Consumer and Market Insights, Welch’s

"[Collage Group’s] partnership is having real impact. I have received incredibly positive feedback on the webinars. THANK YOU for having such a great team and creating such thoughtful, forward-looking work.

Executive

McCormick & Company

"I'm a better multicultural marketer for having seen this presentation. Thank you for this incredibly empathetic, insightful presentation.

Executive

McCormick & Company

"Keep these up! I love Collage Group member webinars."

Executive

Hormel Foods Corporation 

Case Studies

Case Study By Industry | Food

A prominent U.S.-based food company sought to engage a multicultural segment with insights they were hearing via direct consumer feedback. Collage Group’s insights helped them take it a step further, to dive below the surface to capture what consumers weren’t telling them.

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Category Essentials

Consumers are evolving, and their consumption of food is too.

Keep your finger on the pulse of these changes with this excerpt of our latest Category Essentials release specific to food. This report includes the latest insights on multicultural consumer eating and spending habits, online grocery purchase behaviors, and strategic takeaways.

Food

Passion Points

Moving beyond total market strategy is essential for engaging with today’s consumer landscape. By focusing on what’s important to the consumer, Collage Group’s Passion Points research fuels at-scale personalization that could deliver immense growth to your brand.

CultureRate

With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.

CultureRate:Brand

CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the food industry.

CultureRate:Ad

CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 200+ brands across 10 sectors, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.

Explore Food Consumer Research

Understanding Hispanic American Acculturation

The Hispanic population in the U.S. is large and growing. Understanding the diversity within the segment as well as their priorities is vital for brands and marketers to grow right alongside this critical American consumer segment.

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Gen Z Passion Points

What matters most to Gen Z consumers? Collage Group’s latest Generational Passion Points study includes key insights into Hispanic consumers to enhance brand engagement and activation.

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Friendsgiving

Friendsgiving 2021: How Should My Brand Celebrate?

It’s not too late to activate! With over 30% of Americans (and 40% of Gen Z and Millennials) celebrating “Friendsgiving,” brands will want to make their mark on this growing tradition. Keep reading to learn what consumers expect from brands like yours this Friendsgiving.

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