Media Consumer Research

Collage Group’s media consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the media industry. Over 250 brands, representing more than 14 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, sexual identity and gender.

Testimonials

Meta logo

"We are better marketers and insights people because of the insightful and actionable suite of research tools and resources developed by you and your team, and the thought leadership and partnership of each and everyone of you. Thanks so much for joining our panel and sharing your perspective. The feedback has been phenomenal!"

Kathy Dini James

Meta

We were extremely satisfied with Collage Group custom services not only because the results were good, but because the team was very collaborative and responsive. The team provided so much context and wealth of knowledge, so we really understood what worked and what didn’t (and why).”

Executive

ViacomCBS

"[Collage Group] customer service is great, and I've found your [member] webinars to be really insightful."

Executive

A&E Networks

Case Study

Category Essentials

Consumers are evolving, and their use of digital media is too.

Recognize how diverse consumers are responding to these changes with this excerpt of our latest Category Essentials release specific to media. This report includes content consumption across race/ethnicity, age, gender and sexuality through radio and streaming services, non-English languages, and social media, and much more.

Passion Points

Moving beyond total market strategy is essential for engaging with today’s consumer landscape. By focusing on what’s important to the consumer, Collage Group’s Passion Points research fuels at-scale personalization that could deliver immense growth to your brand.

Dive deeper into Passion Points with diverse consumer insights specific to movies and shows.

Dive deeper into Passion Points with diverse consumer insights specific to music and audio.

 

CultureRate

With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.

CultureRate:Brand

CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the media industry.

CultureRate:Ad

CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 200+ brands across 10 sectors, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.

Explore Media Consumer Research

Media Consumption Across Gender

Media is a major aspect of American life. Whether it’s social media, visual entertainment, or audio content, Americans spend a significant amount of time and attention in the media sphere.

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