Media Consumer Research

Collage Group’s media consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the media industry. Over 300 brands, representing 12 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships.

Media Industry Clients​

Testimonials

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Meta logo

"We are better marketers and insights people because of the insightful and actionable suite of research tools and resources developed by you and your team, and the thought leadership and partnership of each and everyone of you. Thanks so much for joining our panel and sharing your perspective. The feedback has been phenomenal!"

Kathy Dini James

Meta

Viacom logo

We were extremely satisfied with Collage Group custom services not only because the results were good, but because the team was very collaborative and responsive. The team provided so much context and wealth of knowledge, so we really understood what worked and what didn’t (and why).”

Executive

ViacomCBS

A+E logo

"[Collage Group] customer service is great, and I've found your [member] webinars to be really insightful."

Executive

A&E Networks

"We are better marketers and insights people because of the insightful and actionable suite of research tools and resources developed by you and your team, and the thought leadership and partnership of each and everyone of you. Thanks so much for joining our panel and sharing your perspective. The feedback has been phenomenal!"

Kathy Dini James

Meta

We were extremely satisfied with Collage Group custom services not only because the results were good, but because the team was very collaborative and responsive. The team provided so much context and wealth of knowledge, so we really understood what worked and what didn’t (and why).”

Executive

ViacomCBS

"[Collage Group] customer service is great, and I've found your [member] webinars to be really insightful."

Executive

A&E Networks

Case Study

NPR Case Study

Case Study By Industry | National Public Radio

Reading Time: 3 minutes. NPR was founded 50 years ago with the mission to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.

Category Essentials

Consumers are evolving, and their use of digital media is too.

Recognize how diverse consumers are responding to these changes with this excerpt of our latest Category Essentials release specific to media. This report includes the latest insights on subscription service preferences, media technology use, and more.

Media Category Essentials

CultureRate

With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.

CultureRate:Brand

CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the media industry.

CultureRate:Ad

CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 300+ brands across 12 industries, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.

Explore Media Consumer Research

Young Hispanic couple looking at a cell phone together

Leverage Hispanic Media Insights for Brand Impact

Reading Time: 4 minutes. Multicultural Americans spend an enormous amount of time and attention in the digital media space. Hispanic Americans especially are super users: they spend their time across many platforms, social media and otherwise, especially those that support Hispanics and allow them to stay connected to family and friends.

Products & Services

Use culture to connect efficiently and effectively across segments

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

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