Media Consumer Research

Collage Group’s media consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the media industry. Over 300 brands, representing 12 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships.

Media Industry Clients

Testimonials

Case Study

Case Study By Industry | National Public Radio

NPR was founded 50 years ago with the mission to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.

Category Essentials

Consumers are evolving, and their use of digital media is too.

Recognize how diverse consumers are responding to these changes with this excerpt of our latest Category Essentials release specific to media. This report includes the latest insights on subscription service preferences, media technology use, and more.

Passion Points

Moving beyond total market strategy is essential for engaging with today’s consumer landscape. By focusing on what’s important to the consumer, Collage Group’s Passion Points research fuels at-scale personalization that could deliver immense growth to your brand.

Dive deeper into Passion Points with diverse consumer insights specific to movies and shows.

Dive deeper into Passion Points with diverse consumer insights specific to music and audio.

CultureRate

With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.

CultureRate:Brand

CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the media industry.

CultureRate:Ad

CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 300+ brands across 12 industries, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.