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Case Study | International Alcoholic Beverage Brand Embraces Cultural Fluency

Reading Time: 4 minutes. International Alcoholic Beverage Brand recognized in 2021 that they needed to significantly rethink their marketing to diverse America.

Holiday Shopping and Younger Multicultural Consumers

Reading Time: 3 minutes. Rising prices are affecting Americans’ shopping behaviors in a variety of ways. Despite financial challenges, holiday shopping remains a priority for many younger Multicultural Americans.

Differentiating and Winning Younger Multicultural Consumers with Culturally Fluent Ads

Reading Time: 3 minutes. Our on-demand research covers the bases on what works and why in ads – and provides examples from the brands that are winning in each case.

Our Cultural Experts

Our Cultural ExpertsMeet Collage Group’s blog authors For all media inquiries, please email Quintin Simmons, our Public Relations and Communications Manager, at the link below. Contact Collage Group Natalie Griffith […]

Multicultural Americans Say the American Dream is Still in Reach

Reading Time: 4 minutes. Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.