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From leadership and literature to music and art, Hispanic Americans have made substantial contributions to shaping the rich cultural fabric of the United States. At the launch of National Hispanic Heritage Month, Sept. 15 – Oct. 15, 2021, Collage Group is honored to have hosted nearly 200 marketing and insights professionals for a special virtual event. We were joined by five brand leaders to share insights and ideas for brands to recognize and celebrate Hispanic culture.
Fill out the form to watch a replay of the presentation and panel discussion, and download an excerpt of the insights:
Collage Group Chief Insights Officer David Evans started off the event with insights on the demographic profile and cultural traits of the Hispanic consumer, as well as insights form our just-released Holidays & Occasions work specific to Hispanic Heritage Month.
David’s presentation was followed by a conversation with Collage Group member panelists moderated by David Wellisch, Collage Group CEO and Co-Founder. Panelists included:
Panelists answered key questions about their challenges and successes in authentically engaging and supporting Hispanic Americans, including:
Q1: The Hispanic community has grown substantially during the past decade and now represents nearly 19% of the U.S. population, or more than 62 million consumers.
Q2: What challenges has your brand faced with engaging this fast-growing, impactful consumer segment, and how have you worked to address them?
Q3: What efforts to support the Hispanic community on issues such as jobs, health care, racial and ethnic inequality and immigration have you seen from your company during the past six months?
Q4: What do you think the Hispanic community – and the majority of Americans – are looking for from brands?
Q5: Tell us about the efforts you are undertaking to celebrate Hispanic culture during Hispanic Heritage Month?
Fill out the form above to watch the replay and find out how these brand leaders responded.
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Understand & Embrace LGBTQ+ Terminology: A Pride Month Celebration
Authentically engaging and supporting the LGBTQ+ community is about more than saying the right word to refer to the right person, it’s about dignity and empathy.
Terminology is really a matter of respect: saying I see you, and I affirm your identity.
After attending this webinar, you will walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many. Happy Pride!