Holidays and occasions afford consumers the opportunity to express their cultural traditions and individuality through decorations, food and beverage, entertainment, celebratory activities and more. This report allows brands to explore how consumer attitudes and behaviors toward holidays and occasions are evolving across race, ethnicity, generation, sexuality and gender, and parent-child relationships. Read on to learn how consumers are changing the ways in which they celebrate holidays—the cultural touchpoints that represent billions of dollars in consumer expenditure each year.
Collage Group Holidays & Occasions report covers: Post-COVID & General Attitudes, Halloween, Thanksgiving, Christmas, Cookouts/Barbeques, Weddings, The Olympics, Birthdays, Quinceañera, Back to School Season, Mother’s and Father’s Day, Black History Month, Asian American Pacific Islander Month, Hispanic Heritage Month, Cinco de Mayo, Día de los Muertos, Juneteenth, Lunar New Year and Diwali.
Consumer spend on Christmas is projected to continue increasing. Get the insights you need on this critical holiday to connect with diverse America.
Discover how consumers interact with the second largest commercial holiday of the year.
The majority of Americans celebrate Thanksgiving. Learn how they’re choosing to interact with this festive holiday.
Do you know how your audience prepares for and celebrates birthdays? Our in-depth analysis on this topic will help shape your marketing strategy.
Consumers are gathering for special occasions again. Download a sample of our study that explores the attitudes and behaviors around socializing and communicating in this Post-COVID era.
Rising prices are affecting Americans’ shopping behaviors in a variety of ways. Despite financial challenges, holiday shopping remains a priority for many younger Multicultural Americans.
With the holidays officially underway, we took a look at how American consumers prepare for and celebrate the winter holiday season.
Learn how Americans across races, ethnicities, and generations engage with emerging technology and media, including the metaverse, AR, VR, emerging social media platforms, and influencers.
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Last week I had the pleasure of moderating an engaging and informative panel discussion on how brands connect with and celebrate Hispanic culture.
Over half of Hispanic Americans celebrate Hispanic Heritage Month and want brands like yours to activate on this important commemoration.
Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.
Welcome in the Year of the Tiger and learn how Asian American consumers prepare for and celebrate Lunar New Year. Read on for insights curated from our 2021 Holidays and Occasions research.
Learn how American consumers across racial and ethnic segments prepare for and celebrate Black History Month. Read on for insights curated from our 2021 Holidays and Occasions research.
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AAPI Heritage Month: Top Asian American Brands
Through our CultureRate:Brand analysis we’ve identified the top brands for Asian American consumers and the lessons learned from their success.
By 2024, Asian American buying power is projected to reach $1.6 trillion and last year, Asian American households spent 11% more annually on retail than the average U.S. household. Cultural Fluency is an essential function for brands to capture the incredible buying power of this segment.
