How Americans Are Celebrating Black History Month
January 14th, 2021
Alonzo Bailey – Data Analyst
Black History Month is an annual celebration of achievements by African Americans and a time for recognizing their central role in U.S. history. Also known as African American History Month, the event grew out of “Negro History Week,” the brainchild of noted historian Carter G. Woodson and other prominent African Americans. The month of February was officially recognized as Black History Month in 1976, as a part of the country’s Bicentennial celebration.
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Today, over three-fourths of Black Americans celebrate Black History Month, compared to one in four Americans across all racial and ethnic segments.
Most Black Americans Celebrate Black History Month
Nearly a Quarter (24%) of Hispanic and Asian Americans Also Celebrate the Heritage Month.
The most common way Americans participate in Black History Month is by supporting black-owned businesses. Overall, about one in five of Americans do this, with half of all Black Americans likely to do so. Education about Black history and culture and the challenges facing Black Americans today, is also a common way many celebrate the month especially for Black Americans. Multicultural segments overall are more likely to participate in all the methods of celebration of Black History Month than White Americans.
Supporting Black Owned Businesses and Self-Education Art the Most Popular Ways American Celebrate Black History Month
Multicultural Americans are more likely to celebrate black history month than white Americans.
Do you do any of the following to celebrate or acknowledge Black History Month?
Support Black owned businesses
Educate myself about Black history and culture
Educate myself about issues facing Black Americans today
Make of share posts about Black History Month on social media
Buy products that brands/companies release specifically for Black History Month
Donate to charities or non-profits that support Black Americans
Have foods or drinks from Black culture
Attend events celebrating Black culture (e.g., parades, festivals)
In 2021, Barbie celebrated Black History Month by adding a new doll honoring Dr. Maya Angelou to their “Inspiring Women” collection. Started in 2018, the line celebrates real-life role models which includes other Black Women such as Rosa Parks and Ella Fitzgerald. Barbie also pledged “that more than 50% of future Role Models honored will be Black, indigenous, or women of color,” and has committed to supporting Black-focused non-profits.
How have your personal and profession priorities changed due to the COVID pandemic, if at all? Please rate the level of importance being happy and healthy plays in your life today versus one year ago.
Much more or somewhat important:
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Alonzo is an Analyst on Collage Group’s Product & Content team. He is a 2019 graduate of Morehouse College. His previous experience includes business and psychological research at Johns Hopkins University – Carey Business School, Columbia Business School, and the University of Maryland.