
Get In Touch
There's a world of Data Insight Opportunity just for you
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
October 24, 2022
Elizandra Granillo – Analyst
Holidays and occasions are focal points for many Americans. These events afford people the opportunity to express their cultural traditions and individual preferences through decorations, food and beverage, entertainment, and activities.
Read on and fill out the form for an excerpt from our Multicultural Holidays & Occasions presentation.
Holidays and occasions are also important for brands and organizations as they present an opportunity to deepen connection with consumer segments. Day of the Dead, Thanksgiving, Christmas and Kwanzaa are some of the key winter holidays brands need to understand to fully capture diverse America’s attention. Collage Group helps marketers and insights leaders connect around this holiday by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and celebrate these holidays. These insights allow for more efficient and effective activations that capture greater mind and market share.
Key Insight #1:
Half of Hispanic Americans celebrate Día de los Muertos, and Bicultural and Unacculturated Hispanic Americans are most comfortable with brands activating on this holiday.
Key Insight #2:
Most Americans celebrate Thanksgiving, and most Multicultural consumers incorporate non-traditional foods into their Thanksgiving celebrations.
Key Insight #3:
Hispanic and Asian American segments are more likely to say their Christmas celebrations go beyond “typical” American traditions.
Key Insight #4:
Kwanzaa is a popular holiday, celebrated by many Black Americans.
Key Insight #5:
Black Friday and Cyber Monday are popular for Black and Asian Americans as a kick-off to holiday shopping.
What can my brand do to activate on a winter holiday?
Recent Posts
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
Stay Informed
Email *:
MARKET RESEARCH
SOLUTIONS
fluen.ci App for Cultural Insights
Consumer Research Data & Tools
RESOURCES
Webinar & Events
ABOUT
Who We Are
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Stay Informed
Email *:
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
Motivating Diverse Consumers & Avoiding Backlash in America Now: A Year in Review
Join us for a special year-in-review, complimentary webinar that shares insights that spotlight what diverse America wants from brands on the issues that matter, and what you can do to succeed in this environment.
Get regular updates to unleash the power of culture for brand growth. Sign up today!