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Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
Our latest study, Four Steps to Win Parents of America’s Diverse Teenagers, offers members insights and action steps on three crucial topics.
May 16, 2023
Bryan Miller – Senior Director of Insights Innovation
These crucial topics are: one, the challenges parents of teens face; two, parents’ behaviors and attitudes related to their teens’ media consumption, including social media; and three, how parents are preparing teens to leave the home and enter adulthood.
Brands have the rare chance to realize a 2-for-1 opportunity when they connect with parents of teenagers. Not only do they get the parents’ eyes and attention, they also have an opportunity to begin winning the teens’ loyalty. Connecting with parents and teenagers presents an exciting opportunity for brands, but it comes with challenges. Speaking cross-generational language fluently is key to engagement: follow the lead into the digital spaces parents of teenagers inhabit and better understand their priorities, hopes, and dreams.
Below are several key findings that can help guide brands to better connect with this group of parents:
Many brands say they have a significant gap in their understanding of the way culture impacts parenting and the parent-child decision-making process. Collage Group’s Parents & Kids cultural intelligence program was created to offer brands the insights they need to connect with parents through their advertising and marketing efforts.
Contact us today to for additional action steps and to learn how you can gain access to the full report and more as a member of our Parents & Kids program.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
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Motivating Diverse Consumers & Avoiding Backlash in America Now: A Year in Review
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