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Transform your marketing and brand strategy by learning how Americans across sexual identities engage with media, including social media, movies, TV shows, online videos, music, and podcasts.
September 13, 2023
Jill Rosefeld – Data Analyst
Media engagement differs significantly as we look at consumers across sexual identities in America today; LGBTQ+ Americans spend an enormous amount of time and attention in the digital media space, and these super-users actively engage with digital content creators, other people from their own community, and even with brands. Brands and advertisers across industries must understand these nuances in media usage to excel in the attention economy.
Fill out the form to download an excerpt from Align Your Media Strategies to Consumer Habits and Preferences by Sexual Identity and read below for all the latest insights on this segment.
Collage Group’s 2023 Media Habits and Preferences Study provides insights for consumers across sexual identities on where people are consuming media, and why they’re going there. The data dives deep into platform usage and drivers, content preferences, and engagement with influencers and brands on social media.
Here’s the Big Picture:
Your Brand Must Invest in Digital Media and Content and Nurture the Ties within the LGBTQ+ Community’s Inner Circles.
Discover a key insight and action step from our study below:
Know This:
When it comes to LGBTQ+ Americans’ viewing preferences, on-demand, mobile-enabled, and ad-free streaming options beat linear TV programming. But while they watch TV or movies, they are much more likely than everyone else to multitask — digitally and in real life — making it hard for brands to truly get their ads in front of these elusive viewers.
Do This:
Our studies are designed to help your brand navigate to the media properties that matter most to your diverse consumers through insights into diverse consumers’ behaviors, preferences, and habits.
Contact us today to learn how you can turn insight into impact and gain access to these diverse consumer insights and much more in our Cultural Intelligence Platform.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
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