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Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
Hispanic Heritage Month, September 15th – October 15th, celebrates the legacy of Hispanic impact and achievement in the United States and is a time to deepen our understanding of the diverse tapestry of Hispanic consumers.
September 19, 2023
Victor Paredes – Executive Director of Cultural Strategy
Throughout the year, and in celebration of Hispanic Heritage Month, the world’s leading brands turn to Collage Group to build trust with this fast-growing segment who collectively wield tremendous buying power. Over half of Hispanics, and nearly 2 in every 3 Bicultural Hispanics, celebrate Hispanic Heritage Month, underscoring the importance of cultural duality. That celebration of excellence and duality is both personally important – because it underscores being valued and included – and an important way for non-Hispanics to learn more and be allies in the celebration and inclusion.
During Hispanic Heritage Month, many companies actively engage in meaningful dialogue and events to celebrate and commemorate the occasion. But, it’s not always simple to authentically engage this consumer segment. As a starting point to help brands turn insight into impact, we at Collage Group host a yearly panel discussion with leading brands to share insights and learn how they connect with and celebrate Hispanic culture.
Fill in the form below to watch a recording of our Celebrating Hispanic Culture: How Iconic Brands are Turning Cultural Insights Into Impact presentation.
This year, our panel addressed a variety of topics, shedding light on issues such as cultural heritage, professional journeys, community involvement, and future aspirations. It was a powerful opportunity to hear how marketing and brand leaders are harnessing the power of cultural intelligence to authentically engage the Hispanic community.
This year, we were joined by:
Hispanic Heritage Month is more than just a celebration; it’s an opportunity for everyone to learn, connect, and appreciate the contributions of Hispanic individuals to American society. At Collage Group, we aspire to foster these dialogues, promote diversity, and break down the barriers to embrace diversity. Understanding and embracing different cultures is essential for not only brand growth, but also a thriving, inclusive society.
As Hispanic Heritage Month continues, let’s continue celebrate the heritage, achievements, and resilience of Hispanic communities not just during this month but throughout the year. Contact us today to learn how you can connect with diverse consumers to accelerate brand growth using our comprehensive, culture-driven consumer research, deep insights, and strategic expertise.
Contact us today to learn how you can gain access to the full research and more in our world-class Cultural Intelligence Platform.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
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