Multicultural Population Growth Accelerating Out of the Pandemic – U.S. Census Data

The cultural transformation of the American consumer can be seen even in the span of a two years. Census data from 2020 to 2022 shows that as we emerge from COVID, population growth is being powered by multicultural Americans.

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December 21, 2023
David Evans – Chief Insights Officer

The US Census Bureau announced on December 18, 2023 that the U.S. population trends are returning to pre-pandemic trends, with the nation growing by 0.5% or 1.6 million people in 2023 alone.

We are eagerly anticipating the 2023 analysis by race, Hispanic origin and sex, likely published about June 2024.  That said, the press release was a good opportunity to revisit the data released in June 2023 months ago, covering 2022.

Fill out the form to download an excerpt from 2020-2022 Population Growth U.S. Census: Update, December 2023 and read below for all the latest insights on this segment.

2020-2022 Population Growth - deck sample

Data from the 2020-2022 period show that the Multicultural population shows accelerating growth and has become the only source of U.S. population growth as a whole. Collage Group’s custom analysis of the Census data shows:

    • The non-Hispanic White population is now in a significant net decline since the pandemic started in 2020.  Total U.S. population growth drive by non-Whites has been cut almost in half by White population decline.
    • The Biracial/Multiracial and Asian populations grew the most, by 4.8% and 3.6% respectively, with Asian growth accelerating.
    • About 75% of Hispanic growth is driven by natural increases due to high native-born birth rates, or about 1.5 million people.
    • About two-thirds of Asian population growth and just over 40% of Black population growth is driven by international net migration.
    • Growth in the native-born component of the Hispanic population exceeds growth in all components of the Black and Asian populations, combined.
Biracial / multiracial and Asian populations show accelerating growth

The American mainstream is being redefined, year by year. Contact us today to learn more about Collage “size-of-prize” and related services to ensure your growth strategy accounts for the cultural transformation of the American consumer.

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David Evans

David Evans

David serves as the Chief Insights Officer responsible for all syndicated content and thought leadership. He is passionate about leading the teams that reveal insights into consumers that can transform the fortunes of our members, make these actionable in our products and experience, and build great places to work. Before joining Collage Group in 2018, David served in a variety of senior roles in data, analytics and syndicated research organizations, including Cushman & Wakefield as Strategic Advisor, CoStar Group as Vice President of Research, and the White House where he founded the Office of Executive Councils in 2011. From 1998 to 2009, he worked at the Corporate Executive Board (now Gartner), serving ultimately as Chief Researcher for a $100 million division covering eight major business units. David holds a Diploma (M.Arch equivalent) from the Architectural Association in London and an M.B.A. from Georgetown University’s McDonough School of Business. Before pursuing a business career, David worked as an architect in the UK, France and Germany, and published and exhibited widely. David was born in London to American and Canadian parents. He lives in Bethesda with his wife Juliette Searight and younger Generation Alpha daughter, while avidly following his older Generation Z daughter’s journey into adulthood in Halifax, Nova Scotia.

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