Key Demographic Insights to Size Your Brand’s Opportunity with Multicultural America

Our analysis of the 2021 American Community Survey (an annual survey conducted by the U.S. Census Bureau) highlights the growing racial and ethnic diversity of U.S. consumers. We illuminate important demographic insights on the largest three Multicultural segments: Hispanic, Black, and Asian. 

Reading Time: 2 minutes

August 7, 2023
Jenny Wolski – Analyst

The Multicultural population in America is a major source of growth, influence, and change. The impact of this group of consumers, once an afterthought in marketing, has now become central to the success of every consumer brand in the United States.

Read on and fill out the form for an excerpt from our Key Demographic Insights to Size Your Brand’s Opportunity with Multicultural America presentation.

Key Demographic Insights - Slide Deck Example copy

In this updated edition of key demographic insights, we cover must-have Multicultural demographic information from the latest release of the 2021 American Community Survey (an annual survey the U.S. Census Bureau conducts).

Key Insight #1

The Multicultural population is growing fast and becoming more diverse with many more identifying as Multiracial.

America is becoming more diverse - chart

Key Insight #2

Hispanic and Asian Americans are more likely to have higher-than-average household sizes and live in multigenerational households.

Hispanic and Asian Americans most likely to live in multigenerational household

Key Insight #3

Hispanics are a diverse and fast-growing population, with the majority of the segment born in the United States.

Majority of Hispanics are US-born

Contact us at the form below to learn more about how you can gain access to these diverse consumer insights and much more in our Cultural Intelligence Platform.

Other Recent Multicultural Research Articles & Insights from Collage Group

Jenny Wolski

Jenny Wolski

Jenny is an Analyst on Collage Group’s Product & Content team. She is a 2021 graduate from The George Washington University where she studied Statistics and Sociology. In her spare time, Jenny is often on a hike enjoying nature.

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