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Stay Current with Consumer Insights from Our Market Research Platforms: Multicultural, Generations and LGBTQ+ & Gender

Latest Blog Articles

America’s Iconic Brands Most Effective at Winning Hispanic Consumers

October 4, 2022

I had the pleasure of taking part in one of our recent in-house studies, which …

The New Marketing Imperative: How Brands Win by Navigating Diverse America’s Evolving Priorities

October 3, 2022

In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here …

Understand and Embrace Multicultural Consumer Media Habits and Channels

September 30, 2022

Learn how Multicultural Americans engage with Media, including social media, movies, TV shows, music, reading, …

Multicultural

Essentials of Hispanic Consumers

Collage Group’s Essentials of Hispanic Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

Generations

Essentials of Millennial Consumers

Collage Group’s Essentials of Millennial Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.

America Now: Mental Health

Mental health is an important issue for Americans – now more than ever. Our 2021 Roundtable Presentation, America Now, offers insights that help explain how Americans are feeling about mental health and what brands can do to support them.

Essentials of Gen Z Consumers

Collage Group’s Essentials of Gen Z Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.

LGBTQ+

How Great Brands are Supporting the LGBTQ+ Community

Collage Group is delighted to have hosted more than 100 consumer insights professionals for a conversation with diversity, marketing and research leaders from Google, AARP, E. & J. Gallo Winery and U.S. Bank.

Essentials of LGBTQ+ Consumers

Collage Group’s Essentials of LGBTQ+ Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.

Gender

Essentials of Women Consumers

Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.

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