I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 250 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic consumers.
Latest Blog Articles
New Diverse Consumer Insights for Q4 2022
More than 250 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
America’s Iconic Brands Most Effective at Winning Hispanic Consumers
I had the pleasure of taking part in one of our recent in-house studies, which …
The New Marketing Imperative: How Brands Win by Navigating Diverse America’s Evolving Priorities
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here …
Understand and Embrace Multicultural Consumer Media Habits and Channels
Learn how Multicultural Americans engage with Media, including social media, movies, TV shows, music, reading, …
Multicultural
Understand and Embrace Multicultural Consumer Media Habits and Channels
Learn how Multicultural Americans engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Brand Leaders from Paramount, H-E-B and Adsmovil on Engaging and Celebrating the Hispanic Culture
Last week I had the pleasure of moderating an engaging and informative panel discussion on how brands connect with and celebrate Hispanic culture.
Holidays & Occasions: Hispanic Heritage Month
Over half of Hispanic Americans celebrate Hispanic Heritage Month and want brands like yours to activate on this important commemoration.
Advertising to Hispanic American Consumers: Learnings from CultureRate:Ad Analysis
Resonating with Hispanic Americans goes beyond simply translating advertising from English to Spanish. CultureRate:Ad analysis reveals that successful ads do much more than use language to win Hispanic consumers.
Essentials of Hispanic Consumers
Collage Group’s Essentials of Hispanic Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
Generations
The New Marketing Imperative: How Brands Win by Navigating Diverse America’s Evolving Priorities
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Gen Z Passionate About Travel, Eager to Explore the World
The desire to travel is a key interest among the majority of Generation Z consumers, with more than half (60%) stating they have a strong urge to travel.
Essentials of Millennial Consumers
Collage Group’s Essentials of Millennial Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.
America Now: Mental Health
Mental health is an important issue for Americans – now more than ever. Our 2021 Roundtable Presentation, America Now, offers insights that help explain how Americans are feeling about mental health and what brands can do to support them.
Essentials of Gen Z Consumers
Collage Group’s Essentials of Gen Z Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.
Three Steps to Connect with Young Multicultural Americans on Racial Equality
Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.
LGBTQ+
The New Marketing Imperative: How Brands Win by Navigating Diverse America’s Evolving Priorities
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Understand and Embrace LGBTQ+ Consumer Passion Points
Learn how LGBTQ+ American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
How Great Brands are Supporting the LGBTQ+ Community
Collage Group is delighted to have hosted more than 100 consumer insights professionals for a conversation with diversity, marketing and research leaders from Google, AARP, E. & J. Gallo Winery and U.S. Bank.
Essentials of LGBTQ+ Consumers
Collage Group’s Essentials of LGBTQ+ Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.
Insights for Authentic LGBTQ+ Representation in Media
An important part of connecting with the LGBTQ+ segment is understanding consumers’ preferences around advertising and media content.
Understanding and Embracing LGBTQ+ Terminology
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+ terminology.
Gender
Understand and Embrace Women’s Passion Points
Learn how American Women engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.
Understand and Embrace LGBTQ+ Consumer Passion Points
Learn how LGBTQ+ American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
Engaging Women Small Business Owners
American small businesses drive the America economy, and the number of women-owned small businesses is growing.
How Multicultural Americans (Moms, Dads, and Non-Parents) Celebrate Mother’s Day and El Día de las Madres
Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.
Essentials of Women Consumers
Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.
Insights for Engaging & Celebrating Women
Collage Group Hosts A Conversation About Gender Equity with Pandora, TVOne, JAFRA and Diageo in Celebration of Women’s History Month Discussion
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
