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Stay Current with Consumer Insights from Our Market Research Platforms: Multicultural, Generations and LGBTQ+ & Gender
How LGBTQ+ Americans Engage With Family
All Americans value family, but that doesn’t mean it’s one-size-fits-all. Read on to understand the nuances within LGBTQ+ people’s family lives to improve authentic representation and effective connection on the path towards Cultural Fluency.
Five Lessons from Culturally Fluent Ads | TMRE Presentation
At the TMRE @ Home conference we were honored to present an excerpt of our analysis of 100 ads, gathered across the last 12 months, that identified key lessons from those that are Culturally Fluent among the New Wave of Americans aged 18-39.
LGBTQ+ Pride Panel: How Great Brands Are Supporting the LGBTQ+ Community
Collage Group is delighted to have hosted more than 100 consumer insights professionals for a conversation with diversity, marketing and research leaders from Google, AARP, E. & J. Gallo Winery and U.S. Bank.
Understanding Black Consumer Passion Points: Music, Fashion and Religion
Collage Group’s Multicultural Passion Points research includes the latest insights on the topics and activities where multicultural consumers invest their time, money, and enthusiasm.
Consumer Spotlight: LGBTQ+ and Women Passion Points
How do Women and LGBTQ+ consumers feel about movies and food? Our latest Passion Points research provides a multi-dimensional view.
Five Consumer Insights for Cinco de Mayo
Cinco De Mayo is an invitation for various forms of celebration among American consumers. Here are 5 insights about the Hispanic segment that speak to their views on the holiday.
Fundamentals of Generational Marketing: Passion Points
What matters most to American consumers across generational segments? Collage Group’s latest study reveals their preferences towards movies, food, music and travel.
Case Study By Industry | Alcoholic Beverages
Case Study By Industry | Alcoholic Beverages
Amplifying Multicultural…
Amplifying Multicultural…
Principles for Engaging Younger, More Diverse Consumers: Deep Dive into Gen Z
One in five Americans are part of this generation and it is the second largest: at 75.6 million people, Gen Z is only slightly smaller than the Millennial generation at 75.8 million. Read on the learn why these younger consumers, now 8-to-23 years old, are highly invested in their beliefs and passions, and orient toward inclusion and diversity not seen in older generations.
Fundamentals of Multicultural Marketing: Passion Points
What matters most to American consumers across racial and ethnic segments? Collage Group’s latest study covers major Multicultural Passion Points your brand can act on immediately.
Case Study By Industry | Food
A prominent U.S.-based food company sought to engage a multicultural segment with insights they were hearing via direct consumer feedback. Collage Group’s insights helped them take it a step further, to dive below the surface to capture what consumers weren’t telling them.
Case Study By Industry | Health Insurance
A prominent health insurance company consistently struggled to enroll members of the multicultural population in a specific state. Applying Collage Group’s insights, they reached their target goals for both Hispanic and Black enrollment within two years.
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