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Four Group Traits that Best Characterize Hispanic Consumers
By 2060, Collage projects Hispanic consumers to represent 28 percent of the total U.S. population. Read on to learn four group traits that characterize this segment.
Four Group Traits That Best Characterize the Gen Z Consumer Segment
Our Gen Z Cultural Traits research provides powerful new insights into America’s youngest and still-emerging consumer demographic. Read on to discover the four essential traits you need to know about Gen Z consumers.
Our Top 5 Consumer Market Research Reports
In 2020, Collage Members turned to our consumer research platform for proprietary insights into a time of dramatic change. Here, we've compiled the six most important reports of last year.
Collage Group Launches LGBTQ+ & Gender Consumer Research Program
Collage Group is incredibly excited to announce the launch of our LGBTQ+ & Gender consumer research program. Read below for additional information and stay tuned for more across the next few weeks.
Top Ten Brands on Shared Values for 2020
Read on to find out which brands consumers identify as sharing their values - and the practices they used to get there.
While Love of Family Is Universal, Representation Must Be Nuanced
Family is a commonly shared value across diverse segments, but that doesn’t mean it’s one-size-fits-all. Read on to understand the nuances within multicultural family life for authentic representation and effective connection on the path towards Cultural Fluency.
“Community” Means More for Multicultural Consumers
Collage research identifies community as a powerful space where all consumer segments engage with the universal Group Trait of Connection. Here’s what brands and marketers need to know about community across race and ethnicity.
The Self-Aware Generation: How Gen Z Consumers Choose to Self-Identify
From sexuality to star signs, Gen Z self-identifies in more ways than older consumers. Here’s what brands need to know to activate on the many ways America’s youngest consumers self-identify.
On the Use of the Term “BIPOC”
The term “BIPOC” exploded in popularity this summer. But few consumers have embraced the term in their daily lives, and the trend seems to be fading. Should you use it? Read on for more insights.
Race, Ethnicity is the Most Important Part of Identity for Multicultural Consumers
Understanding consumer identity is key to building authentic connections. Read on for actionable insights.
Measuring The Cultural Fluency of Healthcare Brands
Our latest BrandRate study revealed that many health insurance companies fail to resonate with multiple cultural segments.
Christmas in the Age of the COVID-19 Pandemic
Christmas: the most wonderful time of the year, even during a pandemic. Keep reading for stats on timeless Christmas themes to lean into this year while pivoting to the realities of COVID.