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Stay Current with Insights and Strategy from Latinum and genYZ
Measuring the Cultural Fluency of USA Today’s “National Brand Statement” on Black Lives Matter.
Our latest AdRate study explores multicultural consumers' reaction to USA Today's official statement on Black Lives Matter.
Slow Improvement Amid Cultural Uncertainty: Updated Economic Forecast and Survey Results on Consumer Finances and Purchasing
Given all the uncertainty and stress of COVID, it’s more important than ever for marketers to keep a finger on the pulse of important consumer attitudes and behaviors.
Measuring the Cultural Fluency of Ads: Home Care
In our latest AdRate study, we tested a Lysol ad called “Questions Need Answers", released in July 2020.
Measuring the Cultural Fluency of Nonalcoholic Beverages: Jarritos
In this BrandRate study for non-alcoholic beverage brands, we had the opportunity to test Mexican citrus soda brand Jarritos with multicultural consumers.
Multicultural Consumer Category Pulse Check: F&B, Alcoholic Beverages, Media, Telecom & QSR
To keep up with the American consumer, we provide our members timely and relevant insights they can use to fine-tune their multicultural consumer research and marketing strategies.
Pulse Check on Multicultural Health Care Consumers
This study provides insights health care organizations—payers, providers, and related companies—need to capture the attention and loyalty and improve the health of multicultural and generationally diverse Americans.
What Brands Need To Know About the LGBTQ+ Community
The LGBTQ+ community in America is young, fast-growing, and diverse. And it should be part of every brand’s growth strategy! Dive into our research for strategic insights on what makes this group unique and how you can connect with them to drive brand growth.
Measuring the Cultural Fluency of Brands: Media, Telecom, and Sports Leagues
Our latest BrandRate study measures the cultural fluency of Apple Music. Read more to see how this brand resonates with multicultural consumers.
Measuring the Cultural Fluency of Ads: Alcoholic Beverages
In our latest AdRate study, we measured the Cultural Fluency of Heineken's responsive advertisement, "Connections".
Understanding Hispanic Consumer Preferences for Food & Dining
Is your brand effectively appealing to the culinary and dining preferences and passions of Hispanic consumers? Food plays an important role in cultural identity among Hispanics. It combines historic flavors with current trends, creating a source of cultural pride and connection.
Measuring the Cultural Fluency of Brands: Personal Care
In this BrandRate study for personal care brands, we had the opportunity to test Fenty Beauty, a makeup line started by music superstar Rihanna in 2017.
The Top 7 Most Culturally Fluent Brands of 2020
American consumers are experiencing a cultural transformation of unprecedented scope and scale. The pressure is on to rethink marketing with a focus on authentic connections that tap into culture, identity and emotion. This rapidly evolving landscape requires a new approach to assessing and building brands, centered on what we refer to as Cultural Fluency.