Insight Scoop

Stay Current with Consumer Insights from Our Market Research Platforms: Multicultural, Generations and LGBTQ+ & Gender and Parents & Kids

Latest Blog Articles

LGBTQ+ neon pride rainbow sign glowing on a purple wall

Top Ads for LGBTQ+ Consumers: Insights from CultureRate

December 7, 2023

Reading Time: 3 minutes. Learn how brands effectively engage diverse Americans with culturally fluent advertising. Use this research to decode the art of connecting with the LGBTQ+ community while minimizing potential backlash from other segments.

Asian woman exercising for her health in a city park

Pulse Check on Health in America: Multicultural Consumers

December 7, 2023

Reading Time: 3 minutes. Learn how Americans across race and ethnicity engage with health and wellness, their relationships with health insurance companies, and their perceptions of and experiences with mental health.

Black woman celebrating victory in a field of sunflowers

How Cultural Fluency Wins in a Polarized America

November 28, 2023

Reading Time: 3 minutes. CMO’s from Hyundai, NFL and Translation + United Masters weigh in at Collage Group and Disney Advertising’s 2023 Cultural Fluency Summit.

LGBTQ+ neon pride rainbow sign glowing on a purple wall

Top Ads for LGBTQ+ Consumers: Insights from CultureRate

December 7, 2023

Reading Time: 3 minutes. Learn how brands effectively engage diverse Americans with culturally fluent advertising....

Asian woman exercising for her health in a city park

Pulse Check on Health in America: Multicultural Consumers

December 7, 2023

Reading Time: 3 minutes. Learn how Americans across race and ethnicity engage with health and...

Black woman celebrating victory in a field of sunflowers

How Cultural Fluency Wins in a Polarized America

November 28, 2023

Reading Time: 3 minutes. CMO’s from Hyundai, NFL and Translation + United Masters weigh in...

Multicultural

Three Gen Z multicultural women sitting in a field of flowers

Top Ads for Gen Z

Reading Time: 3 minutes. Culturally fluent ads use culture to efficiently and effectively connect across segments. In this report, we share the topmost culturally fluent ads for Gen Z consumers through our CultureRate:Ad methodology.

Two black Gen Z women laughing

Engage Black Gen Z with Intersectional Group Traits

Reading Time: 3 minutes. Discover Black Gen Z consumers’ unique intersectional Group Traits, including their joyful, spiritually-inspired ambition and an elevated awareness of themselves and the world around them.

Generations

LGBTQ+

LGBTQ+ neon pride rainbow sign glowing on a purple wall

Top Ads for LGBTQ+ Consumers: Insights from CultureRate

Reading Time: 3 minutes. Learn how brands effectively engage diverse Americans with culturally fluent advertising. Use this research to decode the art of connecting with the LGBTQ+ community while minimizing potential backlash from other segments.

Gender

Parents and Kids

Get In Touch

There's a world of Data Insight Opportunity just for you

Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today! 

Skip to content