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Deciphering the emotional states transforming America: key marketing implications
The date when the United States becomes a minority-majority country…
gen-Z “Family Values” offers new ground for marketers tapping into cultural themes
In Taking a Stance: Examining millennial and gen-Z political…
Marketers Need to Rethink How to Mix Multicultural Themes and American Cues in Advertising
As advertising approaches a tipping point in the need to appeal…
“Family Values” allows marketers to avoid the risks of multicultural messaging
It’s a common assumption in messaging research that multicultural…
Culturally-Optimized Consumer Journey Mapping
According to a recent industry survey, nearly 9 out 10 companies…
Twitch: What Livestreaming Games and KFC Teach Us about Influencer Engagement
Twitch's rapidly growing platform for livestreaming video games…
Gen-Z Social Networks are Fundamentally Different
The pressure to compete for gen-Z attention on social media…
The Changing Digital Habits of Multicultural Consumers
With multicultural consumers comprising an increasing share of…
Taking a Stance: Examining Millennial and Gen-Z Political Views
By the midterm elections this November, Americans born after…
Hispanics in Hiding 2018: Understanding Responses to a Changing Political Climate
Fear and anxiety regarding the Trump administration substantially…
What Culturally Competent Health Care Means for Asian Consumers
According to the Big Shift, multicultural patients have contributed…
Health Care Marketing: The Diagnosis Gaps of Multicultural Consumers
The health care industry is fraught with change. Between insurance…