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Latest Blog Articles

Essentials of LGBTQ+ Consumers

May 26, 2022

Collage Group’s Essentials of LGBTQ+ Consumers presentation explores three areas of our consumer fundamentals research: …

Parents & Kids: Category Essentials

May 20, 2022

Are you effectively engaging the 62 million parents currently living in the US with kids …

Aligning Multicultural Marketing to the Evolution of the American Consumer

May 17, 2022

Collage Group’s Essentials of Asian Consumers presentation explores three areas of our consumer fundamentals research: …

Multicultural

Essentials of Millennial Consumers

Collage Group’s Essentials of Millennial Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.

Essentials of LGBTQ+ Consumers

Collage Group’s Essentials of LGBTQ+ Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.

Parents & Kids: Category Essentials

Are you effectively engaging the 62 million parents currently living in the US with kids under 18? To win in a rapidly diversifying America, it's crucial to understand these individuals and how they're raising their children.

America Now: Mental Health

Mental health is an important issue for Americans – now more than ever. Our 2021 Roundtable Presentation, America Now, offers insights that help explain how Americans are feeling about mental health and what brands can do to support them.

Essentials of Asian American Consumers

Collage Group’s Essentials of Asian Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

Generations

America Now: Mental Health

Mental health is an important issue for Americans – now more than ever. Our 2021 Roundtable Presentation, America Now, offers insights that help explain how Americans are feeling about mental health and what brands can do to support them.

Health Care Across Generations

Each generation approaches the patient journey from a unique perspective. Keep reading for key insights, a downloadable deck, and webinar replay on generational differences in health-related attitudes and behaviors and the emerging consumer mindset.

Media Consumption Across Generations

Optimize your brand’s connection with consumers across generations by understanding where they consume media content, and why they’re going there to do so.

Essentials of Millennial Consumers

Want to better connect with Millennials? Read on for five things your brand needs to know to authentically connect with the Millennial generational cohort.

LGBTQ+

Essentials of LGBTQ+ Consumers

Collage Group’s Essentials of LGBTQ+ Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.

Health and Wellness Across Gender

Health and Wellness Across Gender

Americans are increasingly embracing a consumer mindset when it comes to healthcare. Men and Women alike are shopping around, comparing prices, and seeking more information than they have in the past.

Gender

Essentials of Women Consumers

Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.

Health and Wellness Across Gender

Health and Wellness Across Gender

Americans are increasingly embracing a consumer mindset when it comes to healthcare. Men and Women alike are shopping around, comparing prices, and seeking more information than they have in the past.

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