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Stay Current with Insights and Strategy from Latinum and genYZ
External Resources for Antiracist Education and Action
To genuinely reflect and connect with multicultural consumers, brands need to lead by example and take meaningful action.
How Multicultural Consumers Want Brands to Support Change: Consumer Response to Racism & Current Events
Entering the conversation on race can be an intimidating step for your brand, but in this day and age, it’s imperative. Our latest research on current events helps you unpack this topic and provides the guidance you need to take action.
Celebrating Pride Month in the Age of #BlackLivesMatter
Ongoing protests against racism and police violence in America have refocused Pride Month on its protest roots. Read on to discover how the LGBTQ+ community is engaging in support of #BlackLivesMatter.
How Great Brands Confront Racism and Injustice: Panel Discussion With Leaders from Coca-Cola, Google Pixel & Walt Disney Company
Augmented by early findings from our research into racism in America, our virtual panel discussion with leaders from Coca-Cola, Google Pixel and Walt Disney Company provided powerful new insights into the actions brands need to take now.
Four Questions to Ask Your Team About America’s Multicultural Consumers
American communities are advocating for change in large numbers and with resounding energy. Is your brand ready to take on the change needed to support America's multicultural consumers?
On the Use of The Terms “Black” and “Hispanic”
Our Latinum and GenYZ members often approach us to ask about the terminology used to refer to a few of the segments we cover. Should we say Black or African-American? Are people moving to Latinx and away from Hispanic? Read on for our own view on these issues.
Juneteenth 2020: What Black Consumers Expect of Brands and Corporations Today
As we commemorate the end of slavery this Juneteenth, let us make clear our commitments to racial justice and equality.
Hispanic Acculturation in 2020
By 2030, one in every five Americans will be Hispanic. The larger the Hispanic population grows, the more important it becomes to understand, appreciate, and activate on the diversity found within.
Engaging Gen Z and Millennials in a Time of Crisis
Learn how the current pandemic is affecting Gen Z and Millennials and how you can connect with them both now and in the future.
We Are At A Tipping Point
This week, Collage Group staff came together to discuss the protests against the police brutality, systematic racism, and racial injustice plaguing our nation.
Measuring the Cultural Fluency of Brands: Home Care
Collage Group just launched new syndicated research streams ranking ads and brands on cultural fluency. Download the content and watch the webinar on alcoholic beverage brands for key insights.
Economic Projections and Spending Shifts During COVID-19
Collage Group members have been asking two central questions as we head into the new economic reality of COVID-19.
Unleashing culture to drive brand growth