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Stay Current with Insights and Strategy from Latinum and genYZ
Consumer Spotlight: LGBTQ+ and Women Passion Points
How do Women and LGBTQ+ consumers feel about movies and food? Our latest Passion Points research provides a multi-dimensional view.
Five Consumer Insights for Cinco de Mayo
Cinco De Mayo is an invitation for various forms of celebration among American consumers. Here are 5 insights about the Hispanic segment that speak to their views on the holiday.
Fundamentals of Generational Marketing: Passion Points
What matters most to American consumers across generational segments? Collage Group's latest study reveals their preferences towards movies, food, music and travel.
Case Study By Industry | Alcoholic Beverages
A leading global portfolio of alcoholic beverage brands sought to deepen their understanding of culture. Collage Group’s insights revealed a key set of cultural principles that could be applied to boost multicultural engagement across their portfolio of brands.
Principles for Engaging Younger, More Diverse Consumers: Deep Dive into Gen Z
One in five Americans are part of this generation and it is the second largest: at 75.6 million people, Gen Z is only slightly smaller than the Millennial generation at 75.8 million. Read on the learn why these younger consumers, now 8-to-23 years old, are highly invested in their beliefs and passions, and orient toward inclusion and diversity not seen in older generations.
Fundamentals of Multicultural Marketing: Passion Points
What matters most to American consumers across racial and ethnic segments? Collage Group's latest study covers major Multicultural Passion Points your brand can act on immediately.
Case Study By Industry | Food
A prominent U.S.-based food company sought to engage a multicultural segment with insights they were hearing via direct consumer feedback. Collage Group’s insights helped them take it a step further, to dive below the surface to capture what consumers weren’t telling them.
Case Study By Industry | Health Insurance
A prominent health insurance company consistently struggled to enroll members of the multicultural population in a specific state. Applying Collage Group’s insights, they reached their target goals for both Hispanic and Black enrollment within two years.
Case Study By Industry | Health Care Retailer
A national health care retailer recognized the dynamic transformation underway in American culture. With Collage Group as their research partner, they took action to reflect a deeper commitment to honoring America’s culturally diverse voices.
Snapshot of American Women: Engage Women’s Cultural Traits
Our new Women Cultural Traits research provides powerful new insights into this critically important demographic.
Five Essential Things To Know About Gen Z Consumers in 2021
Want to better connect with Gen Z? Read on for 5 takeaways and a presentation centered on enhancing your brand's ability to authentically connect with the Gen Z generational cohort.
Five Things You Need To Know About Hispanic Consumers in 2021
Want to better connect with Hispanic Americans? Read on for 5 takeaways and a presentation centered on enhancing your brand's ability to authentically connect with the U.S. Hispanic segment.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).