Latest Content
Stay Current with Insights and Strategy from Latinum and genYZ
On the Use of the Term “BIPOC”
The term “BIPOC” exploded in popularity this summer. But few consumers have embraced the term in their daily lives, and the trend seems to be fading. Should you use it? Read on for more insights.
Race, Ethnicity is the Most Important Part of Identity for Multicultural Consumers
Understanding consumer identity is key to building authentic connections. Read on for actionable insights.
Measuring The Cultural Fluency of Healthcare Brands
Our latest BrandRate study revealed that many health insurance companies fail to resonate with multiple cultural segments.
Christmas in the Age of the COVID-19 Pandemic
Christmas: the most wonderful time of the year, even during a pandemic. Keep reading for stats on timeless Christmas themes to lean into this year while pivoting to the realities of COVID.
2020 Holiday Consumer Behavior: Thanksgiving in the Age of the COVID-19 Pandemic
The coronavirus pandemic is fundamentally changing how American consumers gather for Thanksgiving and shop on Black Friday this year. Read on for insight into the consumer mindset and advice on how to best position your brand for success in this untraditional holiday season.
The Multicultural Growth Opportunity: 2020 Update
The multicultural population in the United States is transforming American culture. For the first time, the white population registered negative growth across the last five years of available data, meaning Multiculturals are now driving OVER 100% of growth and a major share of expenditure growth.
Who’s on My Side? Multicultural Perceptions of Polarization and Major U.S. Political Parties
Regardless of the outcome of the 2020 Presidential Election, many Americans will not feel as if America’s political parties truly represent people like them. Here’s what we know about whether multicultural segments think either Democrats or Republicans have their best interests at heart.
Measuring the Cultural Fluency of USA Today’s “National Brand Statement” on Black Lives Matter.
Our latest AdRate study explores multicultural consumers' reaction to USA Today's official statement on Black Lives Matter.
Slow Improvement Amid Cultural Uncertainty: Updated Economic Forecast and Survey Results on Consumer Finances and Purchasing
Given all the uncertainty and stress of COVID, it’s more important than ever for marketers to keep a finger on the pulse of important consumer attitudes and behaviors.
Measuring the Cultural Fluency of Ads: Home Care
In our latest AdRate study, we tested a Lysol ad called “Questions Need Answers", released in July 2020.
Measuring the Cultural Fluency of Nonalcoholic Beverages: Jarritos
In this BrandRate study for non-alcoholic beverage brands, we had the opportunity to test Mexican citrus soda brand Jarritos with multicultural consumers.
Multicultural Consumer Category Pulse Check: F&B, Alcoholic Beverages, Media, Telecom & QSR
To keep up with the American consumer, we provide our members timely and relevant insights they can use to fine-tune their multicultural consumer research and marketing strategies.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).