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Is What You Think of Trump’s Fan Base Fake News?
Election results are rolling in as we go to print, but in all…
Risk averse but tech savvy Gen Zs pose major challenge to financial institutions
Unwrapped: the biggest secret behind the food and beverage industry right now
What every industry can learn from Pantene’s “Exceptional” Gold Series Campaign
Blame Gen Z: why shopping experiences are becoming easier by the click, touch and tap.
2017 American Community Survey: First Look
The U.S. Census Bureau recently released preliminary estimates…
Deciphering the emotional states transforming America: key marketing implications
The date when the United States becomes a minority-majority country…
gen-Z “Family Values” offers new ground for marketers tapping into cultural themes
In Taking a Stance: Examining millennial and gen-Z political…
Marketers Need to Rethink How to Mix Multicultural Themes and American Cues in Advertising
As advertising approaches a tipping point in the need to appeal…
“Family Values” allows marketers to better target multicultural consumers
It’s a common assumption in messaging research that multicultural…
Culturally-Optimized Consumer Journey Mapping
According to a recent industry survey, nearly 9 out 10 companies…
Twitch: What Livestreaming Games and KFC Teach Us about Influencer Engagement
Twitch's rapidly growing platform for livestreaming video games…