Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.

In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.

The desire to travel is a key interest among the majority of Generation Z consumers, with more than half (60%) stating they have a strong urge to travel.

Collage Group’s Essentials of Millennial Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.

Mental health is an important issue for Americans – now more than ever. Our 2021 Roundtable Presentation, America Now, offers insights that help explain how Americans are feeling about mental health and what brands can do to support them.

Collage Group’s Essentials of Gen Z Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.