It’s not too late to activate! With over 30% of Americans (and 40% of Gen Z and Millennials) celebrating “Friendsgiving,” brands will want to make their mark on this growing tradition. Keep reading to learn what consumers expect from brands like yours …
Latest Blog Articles
Most Americans (58%) Want Businesses to Engage in Social and Political Issues
It’s not too late to activate! With over 30% of Americans (and 40% of Gen Z and Millennials) celebrating “Friendsgiving,” brands will want to make their mark …
Friendsgiving 2021: How Should My Brand Celebrate?
It’s not too late to activate! With over 30% of Americans (and 40% of Gen …
Diwali 2021: What Should My Brand Do?
It’s not too late to activate! With two thirds of Indian Americans celebrating Diwali, brands …
Case Study By Industry | National Public Radio
NPR was founded 50 years ago with the mission to create a more informed public …
Multicultural
Friendsgiving 2021: How Should My Brand Celebrate?
It’s not too late to activate! With over 30% of Americans (and 40% of Gen Z and Millennials) celebrating “Friendsgiving,” brands will want to make their mark on this growing tradition. Keep reading to learn what consumers expect from brands like yours …
Diwali 2021: What Should My Brand Do?
It’s not too late to activate! With two thirds of Indian Americans celebrating Diwali, brands will want to make their mark on this important holiday. Keep reading to learn what Asian consumers expect from brands like yours on this festival of lights.
Transform Change into Opportunity: 2021 Virtual Members-Only Roundtable
Explore how America’s diverse consumers have changed since 2020, specifically amidst unprecedented social and economic upheaval.
Case Study By Industry | National Public Radio
NPR was founded 50 years ago with the mission to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.
Día de los Muertos 2021: What Should My Brand Do?
With over half of all Hispanic Americans (and two-thirds of Unacculturated) celebrating Día de los Muertos, brands will want to make their mark on this important holiday.
Generations
Media Consumption Across Generations
Optimize your brand’s connection with consumers across generations by understanding where they consume media content, and why they’re going there to do so.
Essentials of Millennial Consumers
Want to better connect with Millennials? Read on for five things your brand needs to know to authentically connect with the Millennial generational cohort.
Essentials of Gen X Consumers
Collage Group’s Essentials of Gen X consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity related marketing expectations, and Cultural Traits.
Four Group Traits That Best Characterize Millennial Consumers
Our newly updated Millennial Cultural Traits provides powerful new insights into America’s largest generation and one of its most diverse.
Four Group Traits That Best Characterize the Gen Z Consumer Segment
Our Gen Z Cultural Traits research provides powerful new insights into America’s youngest and still-emerging consumer demographic.
The Self-Aware Generation: How Gen Z Consumers Choose to Self-Identify
From sexuality to star signs, Gen Z self-identifies in more ways than older consumers. Here’s what brands need to know to activate on the many ways America’s youngest consumers self-identify.
LGBTQ+
LGBTQ+ Consumer Media Consumption
Optimize your brand’s connection with LGBTQ+ consumers by understanding where they consume media content, and why they go where they do.
Connect with Americans across Gender and Sexuality around the Holidays
Our latest LGBTQ+ & Gender Holidays & Occasions webinar is an introduction and overview of our research stream that looks at the holidays and occasions that matter most to Americans across sexuality and gender. Read below for a few highlights from the …
How LGBTQ+ Americans Engage With Family
All Americans value family, but that doesn’t mean it’s one-size-fits-all. Read on to understand the nuances within LGBTQ+ people’s family lives to improve authentic representation and effective connection on the path towards Cultural Fluency.
Consumer Spotlight: LGBTQ+ and Women Passion Points
How do Women and LGBTQ+ consumers feel about movies and food? Our latest Passion Points research provides a multi-dimensional view.
Reach Cultural Fluency Through LGBTQ+ Cultural Traits
The LGBTQ+ community is growing, skews young, and has tremendous buying power in the U.S. (estimated at $1 trillion).
LGBTQ+ & Gender Program Launch: Spotlight on Women
The LGBTQ+ & Gender consumer research program is the latest offering from Collage Group. Watch a replay of the webinar and view the data from our women's consumer research.
Gender
Media Consumption Across Gender
Media is a major aspect of American life. Whether it’s social media, visual entertainment, or audio content, Americans spend a significant amount of time and attention in the media sphere.
Consumer Spotlight: LGBTQ+ and Women Passion Points
How do Women and LGBTQ+ consumers feel about movies and food? Our latest Passion Points research provides a multi-dimensional view.
Snapshot of American Women: Engage Women’s Cultural Traits
Our new Women Cultural Traits research provides powerful new insights into this critically important demographic.
LGBTQ+ & Gender Program Launch: Spotlight on Women
The LGBTQ+ & Gender consumer research program is the latest offering from Collage Group. Watch a replay of the webinar and view the data from our women's consumer research.
Collage Group Launches LGBTQ+ & Gender Consumer Research Program
Collage Group is incredibly excited to announce the launch of our LGBTQ+ & Gender consumer research program. Read below for additional information and stay tuned for more across the next few weeks.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).