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Stay Current with Consumer Insights from Our Market Research Platforms: Multicultural, Generations and LGBTQ+ & Gender

Latest Blog Articles

Talking About ‘Inflation’ May Backfire for Brands

August 17, 2022

It’s no surprise that in Collage Group’s recent consumer survey on the economy, a whopping …

Gen Z Passion Points

August 8, 2022

What matters most to Gen Z consumers? Collage Group’s latest Generational Passion Points study includes …

Gen Z Passionate About Travel, Eager to Explore the World

August 2, 2022

The desire to travel is a key interest among the majority of Generation Z consumers, …

Multicultural

Essentials of Black Consumers

Collage Group’s Essentials of Black Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

Essentials of Asian American Consumers

Collage Group’s Essentials of Asian Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

Connect with America’s Diverse Parents

Are you effectively engaging the 62 million parents currently living in the US with kids under 18? To win in a rapidly diversifying America, it's crucial to understand these individuals and how they're raising their children.

Generations

Essentials of Millennial Consumers

Collage Group’s Essentials of Millennial Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.

America Now: Mental Health

Mental health is an important issue for Americans – now more than ever. Our 2021 Roundtable Presentation, America Now, offers insights that help explain how Americans are feeling about mental health and what brands can do to support them.

Essentials of Gen Z Consumers

Collage Group’s Essentials of Gen Z Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.

Health Care Across Generations

Each generation approaches the patient journey from a unique perspective. Keep reading for key insights, a downloadable deck, and webinar replay on generational differences in health-related attitudes and behaviors and the emerging consumer mindset.

LGBTQ+

How Great Brands are Supporting the LGBTQ+ Community

Collage Group is delighted to have hosted more than 100 consumer insights professionals for a conversation with diversity, marketing and research leaders from Google, AARP, E. & J. Gallo Winery and U.S. Bank.

Essentials of LGBTQ+ Consumers

Collage Group’s Essentials of LGBTQ+ Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.

Health and Wellness Across Gender

Health and Wellness Across Gender

Americans are increasingly embracing a consumer mindset when it comes to healthcare. Men and Women alike are shopping around, comparing prices, and seeking more information than they have in the past.

Gender

Essentials of Women Consumers

Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.

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