Insights Scoop
Explore consumer insights from our market research platforms: Multicultural, Generations, LGBTQ+ & Gender, and Parents & Kids
Latest Blog Articles
These blogs include a small sample of the deep cultural intelligence available to our members. Contact us to learn how you can unlock full access to our Cultural Intelligence Engine.
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Act on Shifting Passions: Fuel Growth from Gen Z to Boomers
Our latest report shares timely insights on what matters to consumers across generations in the world of food, video games, and sports for Gen Z through Boomer consumers.
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Activate on Holidays, Occasions, and Moments that Matter to Parents & Kids
Learn how American families engage with holidays and special occasions via insights designed to help you deepen connection to create new opportunities for brand involvement.
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How to Engage Women across the Political Spectrum
To gain additional trust and secure Relevance, take time to understand how Women's political beliefs, values, and identities shape their choices and decisions.
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Q2 Product Round-up: Features and Insights for Depth of Understanding and Actionability
As part of transforming Collage into the only cultural intelligence engine that fuses consumer, brand and industry insights, we focused on developing new features that drive meaningful engagement and actionable insights.
Multicultural
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Census data from 2020 to 2023 shows that Multicultural population growth is 60% greater than total population growth, given that…
![](https://www.collagegroup.com/content/uploads/2024/06/HMC-Top-Ads_Featured-Web-300x174.png)
Discover top ads for Hispanic consumers from this year’s fluen.ci (SM) award winners, selected from the 2024 Hispanic Marketing Council…
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Deepen your understanding and identify natural and effective ways to fuel brand growth with Black consumers through meaningful cultural occasions—during…
Generations
![](https://www.collagegroup.com/content/uploads/2024/07/GEN_Passion-Points_Featured-Image-300x174.png)
Our latest report shares timely insights on what matters to consumers across generations in the world of food, video games,…
![](https://www.collagegroup.com/content/uploads/2024/05/2024-Millennial-Essentials_Featured-Image_Resize_Member-Site-1-300x170.png)
Discover Millennial Americans’ unique perspectives and motivations through their evolving, complex identities and actionable Group Traits with the latest updates…
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Explore Collage’s Member Stories about effective marketing campaigns that demonstrate cultural fluency, serving as a source of inspiration.
LGBTQ+
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To support brand leaders as they celebrate Pride and engage the LGBTQ+ community year round, we hosted a virtual fireside…
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Do you know the brands who are most effective in succeeding with LGBTQ+ consumers? Learn how leaders leverage deep insights…
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Learn how Americans across sexuality approach their health and wellness. Win LGBTQ+ people’s trust by recognizing their unique health struggles…
Gender
![](https://www.collagegroup.com/content/uploads/2024/07/Women-Political-Spectrum_Featured-Image-300x174.png)
To gain additional trust and secure Relevance, take time to understand how Women's political beliefs, values, and identities shape their…
![](https://www.collagegroup.com/content/uploads/2024/03/Top-Brands-for-Women-Hero-Image-1-300x200.png)
Leading brands leverage culture efficiently and effectively to connect across consumer segments. Discover the top culturally fluent brands for Women…
![](https://www.collagegroup.com/content/uploads/2024/03/WHM_Women-Consumer-Essentials-2024-1-300x200.png)
Many advertisers are missing the mark in their portrayals of this powerful consumer segment. Only about half of Women say…