Latest Content
Stay Current with Insights and Strategy from Latinum and genYZ
How Great Brands Confront Racism and Injustice: Panel Discussion With Leaders from Coca-Cola, Google Pixel & Walt Disney Company
Augmented by early findings from our research into racism in America, our virtual panel discussion with leaders from Coca-Cola, Google Pixel and Walt Disney Company provided powerful new insights into the actions brands need to take now.
Four Questions to Ask Your Team About America’s Multicultural Consumers
American communities are advocating for change in large numbers and with resounding energy. Is your brand ready to take on the change needed to support America's multicultural consumers?
On the Use of The Terms “Black” and “Hispanic”
Our Latinum and GenYZ members often approach us to ask about the terminology used to refer to a few of the segments we cover. Should we say Black or African-American? Are people moving to Latinx and away from Hispanic? Read on for our own view on these issues.
Juneteenth 2020: What Black Consumers Expect of Brands and Corporations Today
As we commemorate the end of slavery this Juneteenth, let us make clear our commitments to racial justice and equality.
Hispanic Acculturation in 2020
By 2030, one in every five Americans will be Hispanic. The larger the Hispanic population grows, the more important it becomes to understand, appreciate, and activate on the diversity found within.
Engaging Gen Z and Millennials in a Time of Crisis
Learn how the current pandemic is affecting Gen Z and Millennials and how you can connect with them both now and in the future.
We Are At A Tipping Point
This week, Collage Group staff came together to discuss the protests against the police brutality, systematic racism, and racial injustice plaguing our nation.
Measuring the Cultural Fluency of Brands: Home Care
Collage Group just launched new syndicated research streams ranking ads and brands on cultural fluency. Download the content and watch the webinar on alcoholic beverage brands for key insights.
Economic Projections and Spending Shifts During COVID-19
Collage Group members have been asking two central questions as we head into the new economic reality of COVID-19.
Recession Planning for Sustainability & Growth: Market Research & Consumer Insights
Signs are pointing to a global recession sparked by the economic impact of the coronavirus pandemic. Lessons from the Great Recession suggest that, amidst recession, spending growth predominantly stems from Multicultural consumers.
Spending Shifts and Social Values During COVID-19
A pandemic has upended your 2020 strategy, and you need to stay relevant with the consumers who will power your return to normal growth, regardless of how they are impacted today.
Online Qualitative Research Answers In-Person Fieldwork Disruptions
With the coronavirus crisis disrupting most planned in-person fieldwork, our existing online qual expertise at Collage Group has allowed us to seamlessly support clients despite quarantines.
Unleashing culture to drive brand growth