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Stay Current with Consumer Insights from Our Market Research Platforms: Multicultural, Generations and LGBTQ+ & Gender and Parents & Kids

Latest Blog Articles

Standing Strong: Supporting LGBTQ+ Consumers During Pride Month and Year Round

Reading Time: 5 minutes. Pride Month serves to recognize and celebrate all LGBTQ+ people while also honoring the incredible achievements and contributions of the community.

Pride month parade standing under giant rainbow flag

How Do Culturally Fluent Brands Approach Pride Month?

June 6, 2023

Reading Time: 3 minutes. At Collage Group, our business is to celebrate the diversity that is transforming America. When it comes to Pride Month, we stand with the LGBTQ+...

Contemplative black man standing in front of LGBTQ pride flag

How Iconic American Brands are Embracing Summer Cultural Moments: LGBTQ+ Pride Month & Juneteenth

June 5, 2023

Reading Time: 4 minutes. June provides opportunities for brands to connect with American consumers through LGBTQ+ Pride and Juneteenth celebrations.

Women in jeans resting pride flag on her knee

Drive Brand Relevance with LGBTQ+ Consumer Essentials

May 31, 2023

Reading Time: 3 minutes. Discover LGBTQ+ Consumers’ unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits.

Two women marching together in Pride Parade

Standing Strong: Supporting LGBTQ+ Consumers During Pride Month and Year Round

June 8, 2023

Reading Time: 5 minutes. Pride Month serves to recognize and celebrate all LGBTQ+ people while...

Pride month parade standing under giant rainbow flag

How Do Culturally Fluent Brands Approach Pride Month?

June 6, 2023

Reading Time: 3 minutes. At Collage Group, our business is to celebrate the diversity that...

Contemplative black man standing in front of LGBTQ pride flag

How Iconic American Brands are Embracing Summer Cultural Moments: LGBTQ+ Pride Month & Juneteenth

June 5, 2023

Reading Time: 4 minutes. June provides opportunities for brands to connect with American consumers through...

Multicultural

Smiling Hispanic man and woman

Engage Hispanic Consumers with Authentic Marketing

Reading Time: 3 minutes. Collage Group’s presentation, Drive Brand Relevance with Hispanic Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

Generations

Group of Gen Z men and women smiling at sunset

Gen Z Consumers: Reducing the Complexity

Reading Time: 3 minutes. Discover Gen Z's unique perspective and motivations through their evolving demographics, complex identity, and actionable Group Traits.

2022 Consumer Insights

Explore Our Most Popular 2022 Consumer Insights

Reading Time: 5 minutes. We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.

LGBTQ+

Pride month parade standing under giant rainbow flag

How Do Culturally Fluent Brands Approach Pride Month?

Reading Time: 3 minutes. At Collage Group, our business is to celebrate the diversity that is transforming America. When it comes to Pride Month, we stand with the LGBTQ+ community in celebration of their many contributions to our culture, their many allies,...

Gender

Parents and Kids

Black family with kids cooking together

5 Key Findings on American Parents

Reading Time: 3 minutes. Learn how American parents differ from their non-parent peers with respect to key cultural values such as community-seeking, optimism, and being culture-focused.

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