Latest Content
Stay Current with Insights and Strategy from Latinum and genYZ
LGBTQ+ & Gender Program Launch: Spotlight on Women
The LGBTQ+ & Gender consumer research program is the latest offering from Collage Group. Watch a replay of the webinar and view the data from our women's consumer research.
Measuring the Cultural Fluency of Ads: Subaru
CultureRate:Ad and CultureRate:Brand are major initiatives that provide a research solution to members’ mounting need for comprehensive, ongoing analysis of the cultural fluency of branding and advertising.
Insights for Authentic Black Representation: Panel Discussion
Collage Group hosted a panel discussion on authentic representation of Black consumers in marketing. Catch up on the conversation that covers authentic black representation and the risk of misrepresentation.
Measuring the Cultural Fluency of Ads: Dunkin’
In our latest CultureRate:Ad consumer insights report, Multicultural consumers rate Dunkin's "Welcome to Dunkin'" advertisement. Read more to see the ad's winning features and why it's culturally resonant with multiple consumer segments.
Four Group Traits That Best Characterize Black Consumers
By 2060, Collage projects Black consumers to represent 55 million consumers, or 14 percent of the total U.S. population. Read on to learn more about this growing segment.
LGBTQ+ & Gender Program Launch: LGBTQ+ Spotlight
The LGBTQ+ & Gender consumer research program is the latest offering from Collage Group.
Four Group Traits That Best Characterize Millennial Consumers
Our newly updated Millennial Cultural Traits provides powerful new insights into America’s largest generation and one of its most diverse.
Four Group Traits that Best Characterize Hispanic Consumers
By 2060, Collage projects Hispanic consumers to represent 28 percent of the total U.S. population. Read on to learn four group traits that characterize this segment.
Four Group Traits That Best Characterize the Gen Z Consumer Segment
Our Gen Z Cultural Traits research provides powerful new insights into America’s youngest and still-emerging consumer demographic. Read on to discover the four essential traits you need to know about Gen Z consumers.
Our Top 5 Consumer Market Research Reports
In 2020, Collage Members turned to our consumer research platform for proprietary insights into a time of dramatic change. Here, we've compiled the six most important reports of last year.
Collage Group Launches LGBTQ+ & Gender Consumer Research Program
Collage Group is incredibly excited to announce the launch of our LGBTQ+ & Gender consumer research program. Read below for additional information and stay tuned for more across the next few weeks.
Top Ten Brands on Shared Values for 2020
Read on to find out which brands consumers identify as sharing their values - and the practices they used to get there.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).