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Stay Current with Insights and Strategy from Latinum and genYZ
Understanding Hispanic Consumer Preferences for Food & Dining
Is your brand effectively appealing to the culinary and dining preferences and passions of Hispanic consumers? Food plays an important role in cultural identity among Hispanics. It combines historic flavors with current trends, creating a source of cultural pride and connection.
Measuring the Cultural Fluency of Brands: Personal Care
In this BrandRate study for personal care brands, we had the opportunity to test Fenty Beauty, a makeup line started by music superstar Rihanna in 2017.
The Top 7 Most Culturally Fluent Brands of 2020
American consumers are experiencing a cultural transformation of unprecedented scope and scale. The pressure is on to rethink marketing with a focus on authentic connections that tap into culture, identity and emotion. This rapidly evolving landscape requires a new approach to assessing and building brands, centered on what we refer to as Cultural Fluency.
Get on Top of 2020’s Hottest Upcoming genYZ Trend: Voting!
The 2018 U.S. midterm elections saw a dramatic increase in voter participation for younger generations. Here’s what brands and companies need to know about Millennial and Gen Z voter turnout to build consumer equity through the 2020 election and beyond.
Harder Times Ahead: Updated Economic Forecast and Survey Results on Consumer Finances and Purchasing
As the COVID-19 Pandemic tightens its grip on America, consumer attitudes regarding financial security and social activities continue to change. Here’s the latest information brands need to strategically prepare for both short-term needs and long-term expectations.
A Mile in Your Shoes: What Brands Need to Know about Sneaker Culture and the Multicultural Youth Consumer
Many Gen Z and Millennial Americans are passionate about fashion. We're providing a closer look at the shoe industry, a corner of fashion where iconic brand collaborations create a highly competitive market.
What #Goyaway Means for Hispanic and Multicultural Marketing in 2020
Public support for the Trump Administration risks serious consumer backlash across multicultural segments. Here’s what brands need to know about multicultural politics in 2020.
External Resources for Antiracist Education and Action
To genuinely reflect and connect with multicultural consumers, brands need to lead by example and take meaningful action.
How Multicultural Consumers Want Brands to Support Change: Consumer Response to Racism & Current Events
Entering the conversation on race can be an intimidating step for your brand, but in this day and age, it’s imperative. Our latest research on current events helps you unpack this topic and provides the guidance you need to take action.
Celebrating Pride Month in the Age of #BlackLivesMatter
Ongoing protests against racism and police violence in America have refocused Pride Month on its protest roots. Read on to discover how the LGBTQ+ community is engaging in support of #BlackLivesMatter.
How Great Brands Confront Racism and Injustice: Panel Discussion With Leaders from Coca-Cola, Google Pixel & Walt Disney Company
Augmented by early findings from our research into racism in America, our virtual panel discussion with leaders from Coca-Cola, Google Pixel and Walt Disney Company provided powerful new insights into the actions brands need to take now.
Four Questions to Ask Your Team About America’s Multicultural Consumers
American communities are advocating for change in large numbers and with resounding energy. Is your brand ready to take on the change needed to support America's multicultural consumers?
Unleashing culture to drive brand growth