Consumer Research | Health & Wellness

Refine how you are engaging across diverse consumer segments with our health and wellness consumer insights.

Health and wellness are top of mind for consumers. And in an uncertain pandemic environment, health-related attitudes and behaviors are evolving. Do you know how these changes vary across race, ethnicity, generation, sexuality and gender, and what they mean for your brand?

Find out in our research where we explore conceptions of health and wellbeing, barriers to improving health, and adoption to health-related behaviors, as well as provider and health insurance preferences. We dig deeper into the health insurance space, and identify barriers and opportunities to capturing diverse consumer attention and better managing care.

Multicultural

There is room for growth in overall satisfaction with medical care across all multicultural segments and age groups. To improve satisfaction, focus on building trust and humanizing the health care experience. Access these consumer insights and much more on health and wellness across race and ethnicity

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Generations

Gen X and Boomers emphasize doctors’ qualitative attributes, so provide bios that allow each individual doctor’s strengths to shine and focus your marketing efforts on how your organization stands out with excellent service. Access these consumer insights and much more on health and wellness across generation.

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LGBTQ+

The LGBTQ+ population is less likely to have health insurance than others. Affordability issues and distrust in health care have led to lower insurance rates among LGBTQ+ Americans. Access these consumer insights and much more on health and wellness across sexuality.

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Gender

Men and Women alike are shopping around, comparing prices, and seeking more information than they have in the past. They are doing this because heath care has changed – it has expanded choice and shifted costs. Access these consumer insights and much more on health and wellness across gender.

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View More Health & Wellness Research

Black woman cooking in kitchen

Pulse Check on Multicultural Health & Wellness

Reading Time: 3 minutes. Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.

Crowd of people doing yoga on the beach

America Now: Mental Health

Reading Time: 4 minutes. Mental health is an important issue for Americans – now more than ever. Our 2021 Roundtable Presentation, America Now, offers insights that help explain how Americans are feeling about mental health and what brands can do to support them.

Health and Wellness Across Gender

Health and Wellness Across Gender

Reading Time: 4 minutes. Americans are increasingly embracing a consumer mindset when it comes to healthcare. Men and Women alike are shopping around, comparing prices, and seeking more information than they have in the past.

Person taking their temperature

Health Care Across Generations

Reading Time: 4 minutes. Each generation approaches the patient journey from a unique perspective. Keep reading for key insights, a downloadable deck, and webinar replay on generational differences in health-related attitudes and behaviors and the emerging consumer mindset.

medical equipment on light blue background

Healthcare Across Race and Ethnicity

Reading Time: 3 minutes. Multicultural Americans have unique perspectives, needs, and experiences related to healthcare that brands must understand.

Various covid test bottles on a pink background

Case Study By Industry | Health Insurance

Reading Time: 2 minutes. A prominent health insurance company consistently struggled to enroll members of the multicultural population in a specific state. Applying Collage Group’s insights, they reached their target goals for both Hispanic and Black enrollment within two years.

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