Consumer Research | Health & Wellness

Refine how you are engaging across diverse consumer segments with our health and wellness consumer insights.

Health and wellness are top of mind for consumers. And in an uncertain pandemic environment, health-related attitudes and behaviors are evolving. Do you know how these changes vary across race, ethnicity, generation, sexuality and gender, and what they mean for your brand?

Find out in our research where we explore conceptions of health and wellbeing, barriers to improving health, and adoption to health-related behaviors, as well as provider and health insurance preferences. We dig deeper into the health insurance space, and identify barriers and opportunities to capturing diverse consumer attention and better managing care.

Multicultural

There is room for growth in overall satisfaction with medical care across all multicultural segments and age groups. To improve satisfaction, focus on building trust and humanizing the health care experience. Access these consumer insights and much more on health and wellness across race and ethnicity

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Generations

Gen X and Boomers emphasize doctors’ qualitative attributes, so provide bios that allow each individual doctor’s strengths to shine and focus your marketing efforts on how your organization stands out with excellent service. Access these consumer insights and much more on health and wellness across generation.

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LGBTQ+

The LGBTQ+ population is less likely to have health insurance than others. Affordability issues and distrust in health care have led to lower insurance rates among LGBTQ+ Americans. Access these consumer insights and much more on health and wellness across sexuality.

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Gender

Men and Women alike are shopping around, comparing prices, and seeking more information than they have in the past. They are doing this because heath care has changed – it has expanded choice and shifted costs. Access these consumer insights and much more on health and wellness across gender.

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View More Health & Wellness Research

Grey haired woman exercising with a green hula hoop

Pulse Check on Health in America: Women

Reading Time: 3 minutes. Build trust with women by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers preventing them from achieving their best health, and the support and improvements they need.

Multicultural group of people exercising outdoors

Pulse Check on Health in America: LGBTQ+ Consumers

Reading Time: 3 minutes. Learn how Americans across sexuality approach their health and wellness. Win LGBTQ+ people’s trust by recognizing their unique health struggles and providing tools to solve them.

Black man getting mental health counseling

Pulse Check on Health in America: Generational Consumers

Reading Time: 4 minutes. Learn how Americans across generations engage with health and wellness, including the impact of finances on health, the growth of holistic wellness and self-care, and the destigmatization of mental health.

Black woman cooking in kitchen

Pulse Check on Multicultural Health & Wellness

Reading Time: 3 minutes. Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.

Crowd of people doing yoga on the beach

America Now: Mental Health

Reading Time: 4 minutes. Mental health is an important issue for Americans – now more than ever. Our 2021 Roundtable Presentation, America Now, offers insights that help explain how Americans are feeling about mental health and what brands can do to support them.

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