Be the First to Know. Visualize Critical Insights. Get Direct Answers. Personalize Your Learning Experience. And Much More.
Educate and Inspire
Cultural Fluency is an imperative in today’s diverse America, no less so because of the COVID-10 pandemic, and our Virtual Cultural Fluency Workshop can help get you there.
Led by our subject matter experts and providing up to two days worth of presentation and workshop facilitation, your team will come away with: 1) a strong foundation in Cultural Fluency; 2) an understanding of the cultural group traits and learning gaps; and 3) insights from our AdRate and BrandRate methodology.
Find the Opportunity
Few companies can succeed without a clear idea of the impact of multicultural growth on their categories and brands.
Our clients begin with a detailed analysis of the “size of prize.” We analyze the revenue growth from better reaching Multicultural consumers relative to each brand’s “fair share,” and the category maturity that determines competitor behavior.
Our engagements also provide category overview and competitive landscape, trend spotting, and competitive benchmarking.
Master the Consumer
Assess consumer attitudes, usage and motivations to understand why they buy.
Collage Group has developed survey methods that combine high quality sample with advanced techniques to manage quota, weighting, and other factors, honed over a decade. Complement quant with in-culture qual to walk in the shoes of your consumers for rich and actionable insights.
Whether quant, qual or both, Collage Group is the preferred partner for companies looking to understand the multicultural consumer.
Perfect the Execution
Leverage our AdRate methodology and other tools to define the content that hit the mark with diverse America.
Understand the power of multicultural stories and how to create authentic expressions in a market that has been radically redefined by the growth and influence of multicultural America.
Our execution support also covers pricing optimization, concept development, and innovation.