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Multicultural
Deep dive into Hispanic, Black, Asian and NH White segments.
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Generations
Take action with Gen Z, Millennial, Gen X and Boomer insights.
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LGBTQ+ & Gender
Fuel growth with LGBTQ+, women, men & non-binary insights.
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Parents & Kids
Drive Brand Love among parents and kids across race and ethnicity.
Latest Blog Articles
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Decoding Trends in Gen Z Footwear
Discover which footwear brands are expanding their cultural moat with Gen Z and which are losing ground.
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What Three Winning Brands–Topo Chico, Native, and Apple Music–Teach Us About the Power of Cultural Specificity
In crowded categories, breakthrough marketing doesn't come from appealing to everyone. It comes from finding distinct and differentiating connections with specific audiences. Three recent marketing campaigns demonstrate how brands can use cultural specificity to innovate,…
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How the Best World Cup Campaigns Won by Putting Culture at the Center
For marketers, the FIFA World Cup created an extraordinary opportunity, but also high stakes. Winning required cultural fluency. That was the central takeaway from Collage Group's panel featuring leaders from Coca-Cola, Proximo Spirits (Gran Centenario),…
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Turning Cultural Insights into Marketing Action
Understanding culture is only the first step in turning cultural intelligence into marketing action. The brands that consistently build cultural resonance are the ones that turn audience insights into action—translating research into marketing strategies, creative…