Transform Change into Opportunity: 2021 Virtual Members-Only Roundtable

Explore how America’s diverse consumers have changed since 2020, specifically amidst unprecedented social and economic upheaval

The past 18 months have been a period of unprecedented change in America. The lingering COVID-19 pandemic coupled with social movements both embracing and resisting America’s increasing cultural diversity have created a set of new challenges for brands. These modern dilemmas include changing consumer expectations, deep polarization, and an urgent need to better connect with a diversifying America. Fortunately, these challenges are not insurmountable, and offer new opportunities to better connect with American consumers.

Collage Group is pleased to support more than 200 of America’s leading brands as they work to confront these challenges and transform change into opportunity. On November 3 at our 2021 Members-Only Roundtable, subscribers to our cultural intelligence platform(s) will learn how to leverage our cultural insights and tools to connect with the dynamic American consumer. The 2021 Roundtable will provide attendees with new research and engaging panel discussion focused on leveraging cultural insight to effectively navigate both today and tomorrow’s changing consumer landscape. Learn more in the agenda.

Attendees will learn:

    1. How consumers’ perspectives and behaviors related to COVID-19, racial justice, cultural diversity, and brand action have changed since 2020
    2. Which changes are likely to sustain into the future (and which might not)
    3. How to leverage cultural insights to connect across consumer segments
    4. Which brands and ads are on track to win with consumers and why

Presentations Include:

America Now: How We Have Changed Since 2020

We explore changes to diverse consumer attitudes at this key juncture in American history. Attendees will obtain exclusive insights into diverse consumer perspectives on climate change and polarizing issues, such as racism and the pandemic, compared to 2020. These learnings are key for 2022 planning.

CultureRate: Maximizing ROI from Targeted Multicultural Marketing

Our analysis of hundreds of brands and ads reveals insights into the drivers of brand Cultural Fluency and how to transcend the tradeoff between targeted and general market ads. 

Member Panel

Learn from America’s preeminent brand leaders in a discussion centered on actions internally and in marketing to stay ahead of the rapid changes underway in America. Hear how leaders from Pernod Ricard, McDonald’s and GSK are navigating the evolution of the modern American consumer.

Contact us today to learn more about how you can gain access to Collage Group’s 2021 Roundtable. You won’t want to miss this chance to learn where there is no going back and how you can ensure that your brand effectively marches into the future.

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