How Women Want Brands to Get Involved in Women’s History Month

The most common way women mark the occasion is to support women-owned businesses. Overall, about a quarter of all women do this, with multicultural women even more likely to do so. Education, both about women’s history and the challenges facing American women today, is also a common way many celebrate the month. It’s also important to note that multicultural women are significantly more likely to participate in all the methods of celebration we asked about than White women. The sole exception to that trend is donating money to relevant non-profits.