
Get In Touch.
There's a world of Data Insight Opportunity just for you

Learn how American parents differ from their non-parent peers with respect to key cultural values such as community-seeking, optimism, and being culture-focused. The presentation uses both a gender and race/ethnicity lens to unearth in-depth insights about both moms and dads.
August 1, 2022
Bryan Miller – Director, Syndicated and Solutions
America’s leading brands know that a key strategy for maintaining and growing market share is to connect with parents. The reasoning behind this is twofold. First, it allows brands to capture mind and wallet share of individuals (parents) that are often making decisions for multiple people at once (themselves and their kids). Second, it allows brands to begin building a relationship with kids through their parents–the payoff here is the kids’ loyalty in the future.
Collage group’s newest research within the Parents & Kids program provides insights brands can use to execute on this family-focused strategy. We provide data-driven insights and action steps brands can use to deepen their connection with American parents and the children they are raising. This current study reveals how American parents differ from their non-parent peers with respect to key cultural values such as community-seeking, optimism, and being culture-focused. The presentation uses both a gender and race/ethnicity lens to unearth in-depth insights about both moms and dads.
Below are 3 key findings and action steps from this study you can use to drive better connection with these key decision-makers.
Contact us at the form below to learn more about how you can gain access to these diverse consumer insights and much more in our Cultural Intelligence Platform.
As Director of Content, Bryan leads the content team that produces all of Collage Group’s syndicated research and oversees the AdRate and BrandRate ratings products. Bryan holds a Master of Arts from Georgia State University’s Philosophy and Brains & Behavior Program, a Master of Science in Applied Economics from the University of North Dakota, and a Doctor of Philosophy from Johns Hopkins University in the Philosophy of Science, the Philosophy of Psychology and Bioethics. Outside of work, Bryan is a passionate film buff and lover of great food.
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE)
Understand & Embrace LGBTQ+ Terminology: A Pride Month Celebration
Authentically engaging and supporting the LGBTQ+ community is about more than saying the right word to refer to the right person, it’s about dignity and empathy.
Terminology is really a matter of respect: saying I see you, and I affirm your identity.
After attending this webinar, you will walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many. Happy Pride!