Get In Touch
There's a world of Data Insight Opportunity just for you
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
Resonating with Hispanic Americans goes beyond simply translating advertising from English to Spanish. CultureRate:Ad analysis reveals that successful ads do much more than use language to win Hispanic consumers.
September 12, 2022
Giana Damianos – Senior Analyst, Syndicated Research
Hispanic Americans are an important consumer group, with the second-highest population representation and purchasing power in the U.S. Brands trying to win Hispanic consumers face a multitude of inroads to reach the segment: Spanish language, cultural cues, representation, core values like family, key issues like immigration, and so much more.
Read on and fill out the form for an excerpt from our
CultureRate:Ad: Spanish Language Ad Analysis presentation.
But many of these options offer unclear returns, leaving many brands reliant on the default strategy of just translating ads originally created for the mainstream.
Collage Group’s CultureRate:Ad analysis reveals new insights into what works, crystallizing a set of choices brands can make to up their game. This report provides an in-depth analysis of the use of Spanish language in advertising, with a comparative look at resonance across acculturation groups, as well as a contrasting viewpoint of high-scoring English language ads.
This study pulls in demographic background on the segment, as well as broader context around Hispanic identity, importance of language, and overarching Hispanic Group Traits—all of which offer a holistic view of Hispanic Americans and provide clues to inform brand strategy.
Here are a few of our top-level insights and takeaways:
Contact us at the form below to learn more about how you can gain access to these diverse consumer insights and much more in our Cultural Intelligence Platform.
Recent Posts
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
Stay Informed
Email *:
MARKET RESEARCH
SOLUTIONS
fluen.ci App for Cultural Insights
Consumer Research Data & Tools
RESOURCES
Webinar & Events
ABOUT
Who We Are
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Stay Informed
Email *:
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group