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May 22, 2023
Jill Rosenfeld – Director, Product & Content
Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, maintain cultural and family traditions, and express themselves through decorations, food, entertainment, and more. These celebrations are also key inroads for brands to deepen connection with American consumers.
But as our society evolves, so do the ways Americans approach holidays and occasions. Brands must keep up with the latest shifts and trends to maintain relevance.
It’s vital for brands to fully understand and appreciate the importance of LGBTQ+ Pride Month to effectively capture this community’s attention. Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify how LGBTQ+ Americans celebrate Pride Month and what the occasion means to them. These insights allow for more efficient and effective activations that capture greater mind and market share.
Key Insight: LGBTQ+ Americans want brands that activate around Pride Month to celebrate the community and teach people about the segment and its unique history.
Natalie has over 10 years of experience in consumer insights and brand strategy, including 3+ years as lead researcher in Gartner Iconoculture’s Gen Z practice. Natalie has managed research projects across industries, including extensive work in financial services, media, technology, and food and beverage. Natalie holds a B.S. in Psychology from Tulane University.
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4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE)
Understand & Embrace LGBTQ+ Terminology: A Pride Month Celebration
Authentically engaging and supporting the LGBTQ+ community is about more than saying the right word to refer to the right person, it’s about dignity and empathy.
Terminology is really a matter of respect: saying I see you, and I affirm your identity.
After attending this webinar, you will walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many. Happy Pride!