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June 20th, 2023
Jenny Wolski – Analyst
These celebrations are also key inroads for brands to deepen connection with American consumers.
But as our society evolves, so do the ways Americans approach holidays and occasions. Brands must keep up with the latest shifts and trends to maintain relevance with Black consumers.
The Big Picture:
This study explores a broad selection of the most important holidays and occasions for Black Americans to help your brand connect with this consumer segment.
Key Insight #1: Juneteenth Celebration Rates Have Grown Since 2021
Since Juneteenth became a federal holiday in 2021, the popularity of the holiday has increased considerably. Black Americans drive the boom in celebration rates, but more Hispanics, Asian, and White Americans are celebrating too.
Key Insight #2: Women’s History Month Is Important to Black Americans across Gender
Both Black men and women are more likely to celebrate Women’s History Month than all others. Black women’s intersectional identity is unique in the U.S., given the race and gender-based challenges they have faced and the sisterhood they seek in response.
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Contact us today to learn how you can gain access to the full research and more in our world-class Cultural Intelligence Platform.
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
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