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August 23, 2023
Natalie Griffith – Director, Cultural Insights
Media engagement differs significantly as we look across the spectrum of generations in America today; From linear media that is dominated by Baby Boomers, to social media—the media of choice for Gen Z. Brands and advertisers across industries must understand generational nuances in media usage to excel in the attention economy.
Fill out the form to download an excerpt from Align Your Social Media Strategies to Consumer Habits and Preferences by Generation and read below for all the latest insights on this segment.
Collage Group’s 2023 Media Habits and Preferences Study provides insights across generations on where people are using social media, and why they’re going there. The data dives deep into platform usage and drivers, content preferences, and engagement with influencers and brands on social media.
Discover a key insight and action step from our Generations Social Media study below:
Know This:
Gen Z and Millennials’ social media usage is fragmented across many platforms, driving the popularity of “niche” sites.
Do This:
Our studies are designed to help your brand navigate to the media properties that matter most to your diverse consumers through insights into diverse consumers’ behaviors, preferences, and habits. Contact us at the form below to learn how you can turn insight into impact and gain access to these diverse consumer insights and much more in our Cultural Intelligence Platform.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
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Unlock the Power of Gen Z to Drive Brand Growth
Gen Z attitudes, behaviors and motivations have already begun rewriting the marketing playbooks created for the Millennials–and they will be rewriting consumer marketing for decades to come. The time to engage this dynamic and diverse generation of consumers is now.
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