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Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
August 14, 2023
Jack Mackinnon – Senior Director of Cultural Insights
To do this efficiently and effectively, your brand needs to understand where people are going to consume media content, why they’re going there, and how they can authentically engage with their target segments across channels.
Fill out the form to download an excerpt from Shifts in Diverse Consumer Media Usage: Insights for Growth and read below for all the latest insights on this segment.
To help our members navigate the media landscape, we completed a survey of diverse American consumers that culminated in different studies under the banner title of “Drive Engagement by Aligning Your Media Strategy to the Habits and Preference of Diverse Consumers.” These insights are designed to help you harness the power of cultural intelligence to win diverse America, while transforming your marketing and brand strategy to drive additional awareness and love for your brand.
In our latest studies, we focus on the habits and channels consumers prefer across three key types of media:
In social media, the big picture is that new platforms are still emerging, but in the end, as you’ll see, some of the oldest social media sites are still the most popular.
In video media, the big picture is that streaming is starting to feel like the new cable and Generative AI threatens to create a big ethics dilemma, especially during the strike.
And in audio media, the big picture is that audio streaming content is all about fit and how well it pairs with the other activities consumers are doing while they’re listening. In some ways, audio can be ever-present, but usually secondary.
Generations
Social Media – August 16th
Video – August 23rd
Audio – August 30th
LGBTQ+
Full Release – August 23rd
Multicultural
Full Release – September 6th
Our study will help your brand navigate to the media properties that matter most to your diverse consumers through insights into diverse consumers’ behaviors, preferences, and habits. Contact us at the form below to learn more about how you can gain access to these diverse consumer insights and much more in our Cultural Intelligence Platform.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
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