Get In Touch
There's a world of Data Insight Opportunity just for you
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
Learn how Americans across generations engage with health and wellness, including the impact of finances on health, the growth of holistic wellness and self-care, and the destigmatization of mental health.
December 18, 2023
Giana Damianos – Research Manager
Health and wellness is a major aspect of consumers’ daily lives. Americans spend a significant amount of time—and money—tending to their health. All brands, both within and outside of the health and wellness space, must understand consumers’ attitudes and behaviors in this key area of their lives.
Fill out the form to download an excerpt from Pulse Check on Health in America: Consumers Across Generations and read below for all the latest insights on this segment.
Collage Group’s 2023 Pulse Check on Health in America provides insights across generations to help brands:
A growing number of Americans of every generation are avoiding needed medical care. The share of the population avoiding or delaying care has risen to 51%, an increase of 8 percentage points since 2021. The rates of avoiding care are highest among Gen Z, Millennials, and Gen Xers, but the highest influx in avoiding treatment is among Boomers, with a 12 percentage point change.
Finances both within and outside of healthcare have real consequences on consumer behavior and health outcomes. To keep Americans healthy (and keep healthcare costs down), brands need to make care more accessible and offer empathetic guidance as consumers navigate the complexities of healthcare. Encouraging preventative care and early intervention is a crucial step in the effort to reduce even greater financial burdens and anxieties in the long run.
The Big Picture:
Key Insight #1: Support Financial Struggles
Finances are a significant pain point impacting Americans’ overall health & wellness. Financial difficulties make proactive care less attainable and make it more likely that people will avoid care and treatment altogether.
Key Insight #2: Encourage Self-Care & Holistic Wellness
Americans are taking a more holistic approach to their health, prioritizing foundational aspects of wellness like healthier eating and drinking and getting better sleep. And for the first time in 2023, these priorities now outrank weight management.
Shift your messaging from shame and restriction to empowerment. Today’s consumers desirea gentler approach to improving health. Equip them with tips and products based on foundational aspects of wellness.
Key Insight #3: Destigmatize Mental Health
Gen Z and Millennials have been spearheading the destigmatization of mental health and the normalization of solutions like therapy. But even older Americans in 2023 are coming around to accepting — and even desiring — more conversation on the topic, particularly from brands.
Contact us today learn how you can partner with us on the journey to cultural fluency and engaging diverse America.
Recent Posts
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
Stay Informed
Email *:
MARKET RESEARCH
SOLUTIONS
fluen.ci App for Cultural Insights
Consumer Research Data & Tools
RESOURCES
Webinar & Events
ABOUT
Who We Are
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Stay Informed
Email *:
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group