Health & Wellness Consumer Research

Collage Group’s health and wellness consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the health care industry. Over 300 brands, representing 12 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships.

Health & Wellness Industry Clients​

Testimonials

Scan Health logo

"[Collage Group’s proprietary insights on LGBTQ+] are so educational, helpful, and informative, especially on performative and disingenuous marketing and "pink washing."

Executive

SCAN Health Plan

Blue Cross Blue Shield NC logo

"Thank you for talking about the nuances of structural racism. This is so important for brands to understand."

Executive

BCBS of NC 

St. Jude logo

"EXCELLENT JOB TEAM! EXCELLENT!!! Kudos to the entire Collage Team!"

Executive

ALSAC / St. Jude Children's Research Hospital

"[Collage Group’s proprietary insights on LGBTQ+] are so educational, helpful, and informative, especially on performative and disingenuous marketing and "pink washing."

Executive

SCAN Health Plan

"Thank you for talking about the nuances of structural racism. This is so important for brands to understand."

Executive

BCBS of NC 

"EXCELLENT JOB TEAM! EXCELLENT!!! Kudos to the entire Collage Team!"

Executive

ALSAC / St. Jude Children's Research Hospital

Case Studies

Multicolored piles of medicinal pills and vitamins

Case Study By Industry | Health Care Retailer

Reading Time: 4 minutes. A national health care retailer recognized the dynamic transformation underway in American culture. With Collage Group as their research partner, they took action to reflect a deeper commitment to honoring America’s culturally diverse voices.

Various covid test bottles on a pink background

Case Study By Industry | Health Insurance

Reading Time: 2 minutes. A prominent health insurance company consistently struggled to enroll members of the multicultural population in a specific state. Applying Collage Group’s insights, they reached their target goals for both Hispanic and Black enrollment within two years.

Category Essentials

Consumers are evolving, and their use of health and wellness services is too.

Keep your finger on the pulse of these changes with this excerpt of our latest Category Essentials release specific to health care. This report includes the latest insights on health technology, sexual health, health communications, and more.

Health and Wellness Category Essentials

CultureRate

With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.

CultureRate:Brand

CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the health care industry.

CultureRate:Ad

CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 300+ brands across 12 industries, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.

Explore Health & Wellness Consumer Research

Grey haired woman exercising with a green hula hoop

Pulse Check on Health in America: Women

Reading Time: 3 minutes. Build trust with women by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers preventing them from achieving their best health, and the support and improvements they need.

Multicultural group of people exercising outdoors

Pulse Check on Health in America: LGBTQ+ Consumers

Reading Time: 3 minutes. Learn how Americans across sexuality approach their health and wellness. Win LGBTQ+ people’s trust by recognizing their unique health struggles and providing tools to solve them.

Black man getting mental health counseling

Pulse Check on Health in America: Generational Consumers

Reading Time: 4 minutes. Learn how Americans across generations engage with health and wellness, including the impact of finances on health, the growth of holistic wellness and self-care, and the destigmatization of mental health.

Black woman cooking in kitchen

Pulse Check on Multicultural Health & Wellness

Reading Time: 3 minutes. Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.

Crowd of people doing yoga on the beach

America Now: Mental Health

Reading Time: 4 minutes. Mental health is an important issue for Americans – now more than ever. Our 2021 Roundtable Presentation, America Now, offers insights that help explain how Americans are feeling about mental health and what brands can do to support them.

Health and Wellness Across Gender

Health and Wellness Across Gender

Reading Time: 4 minutes. Americans are increasingly embracing a consumer mindset when it comes to healthcare. Men and Women alike are shopping around, comparing prices, and seeking more information than they have in the past.

Products & Services

Use culture to connect efficiently and effectively across segments

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

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