Health & Wellness Consumer Research

Collage Group’s health and wellness consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the health care industry. Over 250 brands, representing more than 14 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, sexual identity and gender.

Health & Wellness Industry Clients​

Testimonials

"[Collage Group’s proprietary insights on LGBTQ+] are so educational, helpful, and informative, especially on performative and disingenuous marketing and "pink washing."

Executive

SCAN Health Plan

"Thank you for talking about the nuances of structural racism. This is so important for brands to understand."

Executive

BCBS of NC 

"EXCELLENT JOB TEAM! EXCELLENT!!! Kudos to the entire Collage Team!"

Executive

ALSAC / St. Jude Children's Research Hospital

Case Studies

Case Study By Industry | Health Care Retailer

A national health care retailer recognized the dynamic transformation underway in American culture. With Collage Group as their research partner, they took action to reflect a deeper commitment to honoring America’s culturally diverse voices.

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Case Study By Industry | Health Insurance

A prominent health insurance company consistently struggled to enroll members of the multicultural population in a specific state. Applying Collage Group’s insights, they reached their target goals for both Hispanic and Black enrollment within two years.

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Category Essentials

Consumers are evolving, and their use of health and wellness services is too.

Keep your finger on the pulse of these changes with this excerpt of our latest Category Essentials release specific to health care. This report includes the latest insights on health technology, sexual health, health communications, and more.

Health and Wellness

CultureRate

With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.

CultureRate:Brand

CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the health care industry.

CultureRate:Ad

CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 200+ brands across 10 sectors, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.

Explore Health & Wellness Consumer Research

America Now: Mental Health

Mental health is an important issue for Americans – now more than ever. Our 2021 Roundtable Presentation, America Now, offers insights that help explain how Americans are feeling about mental health and what brands can do to support them.

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Health and Wellness Across Gender

Health and Wellness Across Gender

Americans are increasingly embracing a consumer mindset when it comes to healthcare. Men and Women alike are shopping around, comparing prices, and seeking more information than they have in the past.

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Health Care Across Generations

Each generation approaches the patient journey from a unique perspective. Keep reading for key insights, a downloadable deck, and webinar replay on generational differences in health-related attitudes and behaviors and the emerging consumer mindset.

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Case Study By Industry | Health Insurance

A prominent health insurance company consistently struggled to enroll members of the multicultural population in a specific state. Applying Collage Group’s insights, they reached their target goals for both Hispanic and Black enrollment within two years.

Read More »

Case Study By Industry | Health Care Retailer

A national health care retailer recognized the dynamic transformation underway in American culture. With Collage Group as their research partner, they took action to reflect a deeper commitment to honoring America’s culturally diverse voices.

Read More »