How Consumers Engage with Cookouts and Barbecues

Brands are constantly tapping into the attitudes, beliefs and behaviors surrounding consumer holidays and occasions. This summer, most consumers across segments are looking forward to barbecues and cookouts. In Welcome to the Traegerhood, Traeger Grill reminds us that cookouts and barbecues have the power to create a sense of community – a concept much longed for in the midst of the pandemic. Brands can look to this commercial as an example of relevant, effective storytelling.