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Discover Black Gen Z consumers’ unique intersectional Group Traits, including their joyful, spiritually-inspired ambition and an elevated awareness of themselves and the world around them.
September 15, 2023
Jenny Wolski – Analyst
Black Gen Z Americans are an influential U.S. consumer segment, and their cultural and economic power are growing as the group ages into adulthood. Brands who understand this intersectional consumer segment will not only be able engage with them more effectively through their marketing and advertising but will also benefit from halo effects with Black consumers, Gen Z consumers, and others. Read on to learn more about the Black Gen Z segment and what makes them unique in order to help your brand connect with this segment.
Fill out the form to download an excerpt from our Black Gen Z research and read below for all the latest insights on this segment.
Black Gen Z is highly spiritual — way more than other Gen Zers. Black Gen Z’s pronounced spirituality is consistent with the broader Black segment but runs opposite from Gen Z. While most young Americans are less religious or spiritual than older generations, Black Gen Z is doubling down on their belief in a higher power.
Why it matters:
The segment’s spirituality connects to their Group Trait of Spirited Ambition – and their desire to align achievement with joy and their cultural roots.
The Big Picture:
Know This:
Black Gen Z is seeking to carve their path through a desire for achievement and success. Their youth, belief in a higher purpose, and realness make it important to express themselves unapologetically but have fun along the way.
Do This:
Know This:
The segment celebrates what makes them different from others, and they are also aware of the challenges of being a young Black person in America today.
Do This:
Contact us today to learn how you can gain access to the full research and more in our world-class Cultural Intelligence Platform.
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Unlock the Power of Gen Z to Drive Brand Growth
Gen Z attitudes, behaviors and motivations have already begun rewriting the marketing playbooks created for the Millennials–and they will be rewriting consumer marketing for decades to come. The time to engage this dynamic and diverse generation of consumers is now.
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