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Learn how Americans across race and ethnicity engage with health and wellness, including the barriers that prevent Americans from achieving their best health, their relationships with health insurance companies, and their perceptions of and experiences with mental health.
December 7, 2023
Jenny Wolski – Senior Analyst
Health and wellness are a major aspect of consumers’ daily lives. Americans spend a significant amount of time – and money – tending to their health. All brands, both within and outside of the health and wellness space, must understand consumers’ attitudes and behaviors in this key area of their lives.
Fill out the form to download an excerpt from Pulse Check on Health in America: Multicultural Consumers and read below for all the latest insights on this segment.
Collage Group’s 2023 Pulse Check on Health in America: Multicultural Consumers provides insights across race and ethnicity to:
Even though all health insurance companies have some form of mental health coverage, there is a substantial gap in knowledge about mental health coverage. Many Americans, especially Asian Americans, are unsure if their health insurance even offers this coverage.
Mental health coverage is top-of-mind for Americans when considering health insurance, so creating easily accessible and straightforward resources that explain your brand’s mental health coverage is crucial to bridge the knowledge gap.
The Big Picture:
Key Insight #1: Overcome Health Barriers
Multicultural Americans, especially Black Americans, are hyperaware of identity-related barriers impeding quality health care and want providers that go the extra mile to understand their cultural/ethnic background and the health risks associated with it.
Key Insight #2: Build Health Insurance Partnerships
Hispanics and Black Americans are most open to support and partnership from health insurance companies.
Key Insight #3: Destigmatize Mental Health
While Multicultural Americans are prioritizing their mental health, many still struggle with this “taboo” topic and wish brands did more to destigmatize mental health.
Contact us today learn how you can partner with us on the journey to cultural fluency and engaging diverse America.
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
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