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September 8, 2023
Jenny Wolski – Analyst
Health and wellness are a major aspect of consumers’ daily lives. Americans spend a significant amount of time—and money—tending to their health. All brands, both within and outside of the health and wellness space, must understand consumers’ attitudes and behaviors in this key area of their lives.
Fill out the form to download an excerpt from Multicultural Health & Wellness: Leverage Evolving Attitudes & Behaviors to Fuel Growth and read below for all the latest insights on this segment.
Collage Group’s Multicultural Health and Wellness pulse check provides insights across race and ethnicity on:
Hispanic and Asian Americans are most likely to be proactive about their health by focusing on diet and exercise.
Food and exercise are two passions that Hispanic and Asian Americans particularly enjoy and highlight in their daily lives. As a result, these passions are also top-of-mind when it comes to health, as well.
Black Americans have a strong desire for doctors that understand them personally, including their racial and ethnic identity and the health risks associated with it.
Multicultural Americans, particularly Black Americans, suffer from a lack of culturally competent healthcare and representation within the system. So, their needs related to their racial and ethnic background are often unmet, which creates a greater desire for this service.
While Hispanic and Black Americans trust health institutions and professionals, they also lean into online communities, influencers, and celebrities for health advice.
Multicultural Americans, particularly Hispanic and Black Americans, are most likely to follow influencers and celebrities on social media across a variety of categories and passions.