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Explore how Gen Zalpha’s dreams and aspirations for the future have evolved in today’s anxious world.
December 21, 2023
Lauren Goldberg – Analyst
Gen Zalpha is the most diverse cohort of Americans in history. Paired with heightened access to more digital information and options than ever before, it’s becoming harder to know how to meaningfully connect with kids (and parents) today. Watch our webinar or download our report to explore the aspirations of kids in America and understand what’s most important to these individuals, including who they look up to and why, and how to leverage these insights to fuel brand growth.
Fill out the form to download an excerpt from Gen ZalphaDreams and Aspirations: Fuel Growth with Parents and Kids Insights and read below for all the latest insights on this segment.
What Surprised Us
Kids are abandoning traditional aspirational ideals – like wealth, fame, and success – and instead idolize authenticity, grit, and caring for others.
The Big Picture:
Kids: Cultivating Confidence
In a world of endless information and personalization, kids worry about making the right decisions. Their anxiety about the future has led to a crisis of confidence as they look to parents and their technological savviness to help make their dreams a reality.
Parents: Taking Action to Enable Gen Zalpha
When today’s kids say what they want to be when they grow up, their parents don’t just take them seriously, they take action to make it happen. The result is twofold: Parents are feeling pressured and they’re shifting priorities towards the softer side of skills.
The American mainstream is being redefined, year by year. Contact us today to learn more about Collage “size-of-prize” and related services to ensure your growth strategy accounts for the cultural transformation of the American consumer.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group