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Brands are constantly tapping into the attitudes, beliefs and behaviors surrounding consumer holidays and occasions. This summer, most consumers across segments are looking forward to barbecues and cookouts. In Welcome to the Traegerhood, Traeger Grill reminds us that cookouts and barbecues have the power to create a sense of community – a concept much longed for in the midst of the pandemic. Brands can look to this commercial as an example of relevant, effective storytelling.
The following consumer insights belong to a series of Collage Group reports on holidays and occasions. This targeted research allows for more efficient and effective brand activations that capture greater mind and market share.
39% of Americans say their family has a special sauce or recipe for cookouts or barbecues.
Acculturated Hispanics are least likely (36%H) to say their family has a special sauce or recipe for cookouts or barbecues,
compared to Unacculturated (54%) and Bicultural (60%) Hispanics.
The Differences among Generations Are Likely Tied to Life Stage.
Music Is More Likely to Be a Crucial Component of Cookouts for LGBTQ+ Americans.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
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