
Get In Touch
There's a world of Data Insight Opportunity just for you
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
August 2, 2023
Jack Mackinnon – Senior Director of Cultural Insights
Back-to-School is a time for students to start fresh with new clothes and supplies and prepare for their new routines as the school year commences. While there’s a variety of items parents intend on buying for the Back-to-School season, we have our focus on school supplies and apparel.
School Supplies: Prepare to Endure the School Year
Most parents say they purchase new school supplies every year for their children and enjoy shopping for them. We also found that a majority of parents like to start the year with everything they’ll need for the whole year. All these things are especially true for Hispanic parents, with 8 in 10 saying they like to be fully prepared, and over half buying in bulk. We also see Asian parents buying in bulk, as this segment tends to be discerning and meticulous shoppers.
Apparel: Let Kids Stunt Their Style
Clothes and accessories are tied first with school supplies when it comes to what parents will most likely buy for Back-to-School. We found that most parents are giving their children a choice in what they wear, or at least take their opinion into consideration. For teens, 7 in 10 say they are making clothing decisions on their own. Since kids and teens doing the shopping, it makes the most sense to gear ads toward them. Gen Z teen shoppers take pride in their style and use it to express themselves. Make sure your brand is active on social media, where these shoppers spend a lot of their time and also gather style inspiration.
There are a variety of ways your brand can activate around Back-to-School shopping. Remember to target teens in the areas where they are making decisions for themselves, and target parents in places where your products or services offer convenience and save time. Back-to-School is all about starting fresh, with new styles and routines, so make sure your brand is essential by fitting into the chaotic Back-to-School season.
Contact us at the form below to learn more about how you can gain access to these diverse consumer insights and much more in our Cultural Intelligence Platform.
Recent Posts
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
Stay Informed
Email *:
MARKET RESEARCH
SOLUTIONS
fluen.ci App for Cultural Insights
Consumer Research Data & Tools
RESOURCES
Webinar & Events
ABOUT
Who We Are
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Stay Informed
Email *:
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
Embrace Multicultural Terminology: Showing Empathy and Driving Empowerment
Understanding and embracing Multicultural terminology is key to connecting with diverse America. Do you know how to apply insights and action steps to signal empathy, understanding, and respect for Multicultural consumers?
Get regular updates to unleash the power of culture for brand growth. Sign up today!