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Learn how Americans across sexuality approach their health and wellness. Win LGBTQ+ people’s trust by recognizing their unique health struggles and providing tools to solve them.
December 19, 2023
Jill Rosenfeld – Research Manager
Health and wellness are a major aspect of consumers’ daily lives. Americans spend a significant amount of time – and money – tending to their health. All brands, both within and outside of the health and wellness space, must understand consumers’ attitudes and behaviors in this key area of their lives.
Fill out the form to download an excerpt from Pulse Check on Health in America: LBGTQ+ Consumers and read below for all the latest insights on this segment.
Collage Group’s 2023 Pulse Check on LGBTQ+ Health and Wellness provides insights that will help your brand to:
Despite real physical and mental health issues, LGBTQ+ Americans often hesitate to consult medical experts. Instead, they prioritize personal trust and turn to their community for health advice first. Distrust in the healthcare system, reinforced by negative medical encounters and fear of discrimination, leads many to postpone or even avoid needed care.
Culturally competent and affirming care is key to earning LGBTQ+ people’s trust and, ultimately, meeting their nuanced health needs. Providers and insurers must consistently demonstrate commitment to equal and comprehensive treatment of LGBTQ+ patients while equipping them with convenient and efficient self-serve tools.
The Big Picture:
Key Insight #1: Navigate LGBTQ+ Health Barriers
Inherently complex, intersectional identities coupled with systemic discriminatory barriers, hinder LGBTQ+ Americans’ ability to achieve their best health and wellness.
Key Insight #2: Champion Mental Health Awareness and Solutions
LGBTQ+ Americans are disproportionately afflicted by mental health struggles. As a result, mental health is their top health priority. They welcome brands that destigmatize mental health issues and offer practical, culturally-specific solutions.
Key Insight #3: Empower LGBTQ+ Health Through Community Ties
The LGBTQ+ community leans on their Found Family — online and IRL — to source information and advice on community-specific health topics, resources, accepting providers, and more.
Contact us today learn how you can partner with us on the journey to cultural fluency and engaging diverse America.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
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