Signs are pointing to a global recession sparked by the economic impact of the coronavirus pandemic. Lessons from the Great Recession suggest that, amidst recession, spending growth predominantly stems from Multicultural consumers.
Why Is Multicultural Marketing Important?
The U.S. demographic landscape has transformed; 129 million multicultural consumers now represent 40% of the population. Multicultural consumers have driven 100% of US population growth over the last five years and are projected to continue to drive growth for the foreseeable future.
Through quantitative and qualitative consumer research Collage Group captures the voices and passions of key growth segments: Hispanic, Asian, Black, Millennial, and Gen Z consumers. Download the report above, and read below for all the latest insights on multicultural marketing.