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Latest Blog Articles
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The Top Brands for Gen Z
Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen Z say they’re likely…
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21+ Hispanic Holidays & Occasions: A Toast to Life
Hispanic adults infuse everyday life with celebration. Explore how tradition, connection, and premium choices shape cultural moments.
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Cultural Fluency: The Strategic Growth Currency for Today’s Marketers
Discover how cultural fluency drives brand growth by connecting with diverse audiences authentically and effectively.
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The Millennial Pour: Trends & Routines in Beer Drinking
52% of Millennials drink beer at least 2–4 times per month — more than any other generation. But it’s not just about frequency. Millennials are changing how beer is chosen, enjoyed, and shared. Once the…