Asian Market Research
Collage Group’s Asian market research and consumer trends help brands engage Asian American consumers, a fast-growing segment with tremendous buying power.

Fill out the form to download an excerpt of Asian American Cultural Traits , and read the blogs below for the latest multicultural consumer trends.

What are the major characteristics of Asian American Consumers?

Asian American consumers show strong family loyalty and cultural duality – upholding traditions, while also a tending to embrace American culture.

This is an impactful, fast-growing segment with a rich cultural mosaic of values and passion. Asian American buying power in the U.S. surpassed $1 trillion in 2018 and is expected to continue to increase beyond $1.3 trillion by 2023. Collage Group Asian market research goes deep into the consumer trends across various Asian American consumer groups, both foreign-born and U.S.-born, including Filipino, Vietnamese, Indian, Chinese and Korean.

The Latest in Asian American Consumer Trends