Gen Zalpha Dreams and Aspirations: Fuel Growth with Parents and Kids Insights
Explore how Gen Zalpha’s dreams and aspirations for the future have evolved in today’s anxious world.
Collage Group’s Cultural Intelligence Platform is expanding to provide the parents market research brands need to engage parents across race and ethnicity.
Read on and fill out the form for an excerpt from our Activate American Parents Through Culture:2 presentation.
Engaging and activating parents enables brands to also connect with their children–creating a potential lifetime of brand loyalty.
Demographic change amplifies the need to effectively resonate with America’s diverse parents and their children. In fact, the generations most likely to have children are between 5 and 12 percent more racially and ethnically diverse than older generations. And, multicultural Americans are 10% more likely to have children under 18 living in their households. Race and ethnicity often shape the way parents raise children and navigate the challenges of parenthood.
However, many brands say they have a significant gap in their understanding of the way culture impacts parenting and the parent-child decision-making process. Collage Group’s Parents & Kids cultural intelligence program was created to offer brands the insights they need to connect with parents through their advertising and marketing efforts.
Explore how Gen Zalpha’s dreams and aspirations for the future have evolved in today’s anxious world.
Understand the meaningful experiences that come with free time and the state of play for tweens to capture the attention and loyalty of Gen Zalpha and their parents for years to come.
Our recent research at Collage Group reviews the direct-to-consumer (DTC) market to analyze the threat it poses to consumer packaged goods (CPG) brands that rely on third-party providers for sales, to give profound DTC CPG insights.
Win the rapidly diversifying American family by understanding the key issues and concerns of today’s parents, and how they’re educating their children on diversity and identity.
Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, and maintain cultural and family traditions.
Our latest study, Four Steps to Win Parents of America’s Diverse Teenagers, offers members insights and action steps on three crucial topics.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group