The increasing diversity of American consumers represents a significant cultural movement of our time. For brands, diverse consumers already make up a large percentage of their audience, and race, ethnicity and sexuality are increasingly important to people’s identities. The drive toward inclusivity is essential if marketers want to authentically engage consumer culture—and to do so, they must get their terminology right.

Dive deep into the Hispanic, Black, and Asian influential growth segments as compared to White consumers. Differentiate what works and doesn’t for these segments vs. the general population.