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Optimize your brand’s connection with consumers across multicultural segments by understanding where they consume media content, and why they go where they do.
Effective ads require cultural fluency, the ability to use culture to efficiently and effectively connect across consumer segments.
At the 2021 IDEA Forum, hosted by the Insights Association, we were honored to host two special sessions centered on helping brands continue their journey to cultural fluency.
Cultural Fluency, or the ability to use culture to connect effectively and authentically within and across consumer segments, is an emerging priority for brands. Understanding and embracing multicultural terminology is a key component of the cultural fluency journey.
At the TMRE @ Home conference we were honored to present an excerpt of our analysis of 100 ads, gathered across the last 12 months, that identified key lessons from those that are Culturally Fluent among the New Wave of Americans aged 18-39.
Optimize your brand’s connection with consumers across multicultural segments by understanding where they consume media content, and why they go where they do.
Effective ads require cultural fluency, the ability to use culture to efficiently and effectively connect across consumer segments.
At the 2021 IDEA Forum, hosted by the Insights Association, we were honored to host two special sessions centered on helping brands continue their journey to cultural fluency.
Cultural Fluency, or the ability to use culture to connect effectively and authentically within and across consumer segments, is an emerging priority for brands. Understanding and embracing multicultural terminology is a key component of the cultural fluency journey.
At the TMRE @ Home conference we were honored to present an excerpt of our analysis of 100 ads, gathered across the last 12 months, that identified key lessons from those that are Culturally Fluent among the New Wave of Americans aged 18-39.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
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