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Health care costs are high and rising. And many health care companies are leaning on digital services to reduce costs while improving customer satisfaction. To fully realize these benefits, companies need to understand the relevant attitudes and preferences of both multicultural and generational consumers.
Three factors are leading us to change our research model to put your category, brands and ads at the center of everything we do.
Hispanic consumers are America’s fastest-growing multicultural group projected to nearly double in size over the next 40 years.
To effectively capture consumer attention, marketers must understand the ever-changing media landscape. Leverage these insights to optimize your ads for the modern TV consumer.
The New Wave—the young, diverse segment of Americans aged 18 to 39—value word-of-mouth and engage it more than older Americans. In this study, we share two steps and five tactics that brands should leverage to drive word-of-mouth in this segment.
Health care costs are high and rising. And many health care companies are leaning on digital services to reduce costs while improving customer satisfaction. To fully realize these benefits, companies need to understand the relevant attitudes and preferences of both multicultural and generational consumers.
Three factors are leading us to change our research model to put your category, brands and ads at the center of everything we do.
Hispanic consumers are America’s fastest-growing multicultural group projected to nearly double in size over the next 40 years.
To effectively capture consumer attention, marketers must understand the ever-changing media landscape. Leverage these insights to optimize your ads for the modern TV consumer.
The New Wave—the young, diverse segment of Americans aged 18 to 39—value word-of-mouth and engage it more than older Americans. In this study, we share two steps and five tactics that brands should leverage to drive word-of-mouth in this segment.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
Top Brands for Gen Z: Lessons from Marketing Leaders
Do you know the brands who are most effective in succeeding with Gen Z consumers and the strategies they employed to get there? Discover how brands leverage deep insights on Gen Z consumers’ values and identities to create highly compelling omnichannel campaigns that fuel growth.
