It’s Not All Bad. How a Digital Life Really Affects Wellness for Younger Americans

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There’s much consternation about the role of smartphones and social media on young people’s lives. From unrealistic beauty standards to the quantification of likes, some have gone so far as to say “smartphones are ruining a generation.” But what’s the real effect of the digital revolution on gen-Z and millennials wellness?
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Buying Auto Insurance? What Matters Most to Multicultural Consumers

Car insurance is an important asset to many multicultural consumers across the U.S. As such, it’s critical for brands to understand how they choose insurance companies and their path-to-purchase.

These highlights are part of our recent work exploring multicultural consumers’ attitudes and preferences towards insurance more generally, including life insurance, home insurance, and auto insurance.

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Feel Good, Look Good. New Millennial and Gen-Z Beauty Behaviors

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Consumers are increasingly paying attention to wellness and mindfulness. So how can brands best position themselves to capitalize on these trends? Our latest study takes a look at how wellness influences beauty behaviors for gen-Z and millennials, and what that means for marketers.

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Is That Organic? How Millennial Food & Beverage Choices are Quickly Changing

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Consumers of all ages have begun to pay more attention to their health and wellness. So how can brands position themselves around these trends? Our food and beverage deep dive takes a look at how gen-Z and millennials’ conception of health and wellness influences their behaviors.

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Perceptions on Home Insurance: Find Opportunities to Connect with Multicultural Consumers

According to the Census Bureau’s Housing Vacancy and Homeownership (CPS/HVS) survey, the U.S. home ownership rate in 2017 was 64.2%. However, this rate varies drastically when looking at home ownership rates by ethnicity.

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What Older People get Wrong about Social Media’s Impact on Gen-Z

Claims that the industry has ruined teens’ sociability and wellness may be rooted in generational bias more than reality.

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Advertising that Works with Gen-Z & Millennials (Part 2)

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In the first part of this series on standing out and winning with young Americans, we confirmed that millennials and gen-z are in fact harder to engage through advertising. In part 2, we’ll touch on some elements that actually work to increase engagement.

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