There’s much consternation about the role of smartphones and social media on young people’s lives. From unrealistic beauty standards to the quantification of likes, some have gone so far as to say “smartphones are ruining a generation.” But what’s the real effect of the digital revolution on gen-Z and millennials wellness?
https://www.collagegroup.com/wp-content/uploads/2018/03/gen-z-social-media.jpg13332000Katie Hocksteinhttps://collagegroup.com/wp-content/uploads/2019/05/logo.pngKatie Hockstein2018-03-30 16:46:492019-01-02 15:42:55It's Not All Bad. How a Digital Life Really Affects Wellness for Younger Americans
Car insurance is an important asset to many multicultural consumers across the U.S. As such, it’s critical for brands to understand how they choose insurance companies and their path-to-purchase.
These highlights are part of our recent work exploring multicultural consumers’ attitudes and preferences towards insurance more generally, including life insurance, home insurance, and auto insurance.
https://www.collagegroup.com/wp-content/uploads/2018/03/car.jpg4631000Katie Hocksteinhttps://collagegroup.com/wp-content/uploads/2019/05/logo.pngKatie Hockstein2018-03-28 18:02:232019-01-02 15:46:53Buying Auto Insurance? What Matters Most to Multicultural Consumers
Consumers are increasingly paying attention to wellness and mindfulness. So how can brands best position themselves to capitalize on these trends? Our latest study takes a look at how wellness influences beauty behaviors for gen-Z and millennials, and what that means for marketers.
Consumers of all ages have begun to pay more attention to their health and wellness. So how can brands position themselves around these trends? Our food and beverage deep dive takes a look at how gen-Z and millennials’ conception of health and wellness influences their behaviors.
According to the Census Bureau’s Housing Vacancy and Homeownership (CPS/HVS) survey, the U.S. home ownership rate in 2017 was 64.2%. However, this rate varies drastically when looking at home ownership rates by ethnicity.
https://www.collagegroup.com/wp-content/uploads/2018/03/house-2.png533800Katie Hocksteinhttps://collagegroup.com/wp-content/uploads/2019/05/logo.pngKatie Hockstein2018-03-09 19:04:522019-01-02 15:50:50Perceptions on Home Insurance: Find Opportunities to Connect with Multicultural Consumers
https://www.collagegroup.com/wp-content/uploads/2018/03/smartphone-youth-gen-z.jpg14352000Katie Hocksteinhttps://collagegroup.com/wp-content/uploads/2019/05/logo.pngKatie Hockstein2018-03-06 20:43:502019-01-02 15:52:05What Older People get Wrong about Social Media’s Impact on Gen-Z
https://www.collagegroup.com/wp-content/uploads/2018/03/video-ads.jpg534800Katie Hocksteinhttps://collagegroup.com/wp-content/uploads/2019/05/logo.pngKatie Hockstein2018-03-01 18:28:572019-01-02 15:53:45Advertising that Works with Gen-Z & Millennials (Part 2)
