Buying Auto Insurance? What Matters Most to Multicultural Consumers
These highlights are part of our recent work exploring multicultural consumers’ attitudes and preferences towards insurance more generally, including life insurance, home insurance, and auto insurance.
Feel Good, Look Good. New Millennial and Gen-Z Beauty Behaviors
Is That Organic? How Millennial Food & Beverage Choices are Quickly Changing
Perceptions on Home Insurance: Find Opportunities to Connect with Multicultural Consumers
According to the Census Bureau’s Housing Vacancy and Homeownership (CPS/HVS) survey, the U.S. home ownership rate in 2017 was 64.2%. However, this rate varies drastically when looking at home ownership rates by ethnicity.
What Older People get Wrong about Social Media’s Impact on Gen-Z
Claims that the industry has ruined teens’ sociability and wellness may be rooted in generational bias more than reality.
Advertising that Works with Gen-Z & Millennials (Part 2)
In the first part of this series on standing out and winning with young Americans, we confirmed that millennials and gen-z are in fact harder to engage through advertising. In part 2, we’ll touch on some elements that actually work to increase engagement.