Access consumer insights on diverse Americans: Hispanic, Black, Asian, Millennial, Gen Z, LGBTQ+ & Gender, and Parents & Kids.
Through our consumer insights, data, tools and best practices, Collage Group works with marketing and consumer insights professionals to help them more effectively and efficiently understand, reach and engage diverse consumers: Hispanic, Black, Asian, Millennial, Gen Z, LGBTQ+ & Gender, and Parents & Kids. Our work centers on helping brands achieve Cultural Fluency — the organizational ability to use culture to activate consumers across race, ethnicity, generation, gender and sexual identity.
The U.S. demographic landscape is transforming, with more than 140 million multicultural consumers representing 40% of the total population and exerting significant influence on the remaining 60% of Americans. Multicultural consumers now drive more than 100% of U.S. population growth, more than 75% of expenditure growth, and are projected to continue to drive growth for the foreseeable future.
More than 160 million Gen Z and Millennial consumers represent almost half the total U.S. population and drive more than 100% of U.S. population growth. Gen Z is by far the largest generation in American history and will be the last generation to be majority white (and only by 1-2%). The youngest generation, Gen Alpha, is emerging as the first majority-minority generation, with only 48% of the segment identifying as non-Hispanic White.
The growth of multicultural America has acted as an engine to drive increased inclusion across all diverse segments. Coincident with this change has been an increase in inclusion of LBGTQ+ people and a convergence with efforts to better represent and empower women and girls in all aspects of society.
There are currently more than 62 million American parents living with children under 18, representing an outsized opportunity for brands as they’re making spending decisions for both themselves and their children. To capture parental attention, organizations must understand and address these individuals as parents.
Explore the cultural shifts driving Gen Z’s changes in consumer preferences, with specific insights in the AlcBev sector, and connect what this means for brands across categories.
As America approaches the 2024 elections, consumers increasingly seek brands that actively participate in issues-based marketing, demonstrating a clear alignment with their values and beliefs. And politics plays a significant role in shaping these values.
Leading brands leverage culture efficiently and effectively to connect across consumer segments. Discover the top culturally fluent brands for Women and get insights into what these brands are doing to resonate.
Many advertisers are missing the mark in their portrayals of this powerful consumer segment. Only about half of Women say they’re satisfied with portrayals of their gender in advertising. Learn more about how you can engage Women consumers’ evolving, complex identities for growth.
Self-discovery isn’t slowing down as Gen Z ages into adulthood. Race, gender and sexuality are all increasing in importance as part of their sense of identity. Learn more about Gen Z Americans’ unique perspectives and motivations.
Culturally fluent ads use culture to efficiently and effectively connect across segments. Uncover the secrets behind how these iconic brands are creating the top culturally fluent ads among Black consumers.
Products & Services
Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
Stay Informed
Email *:
MARKET RESEARCH
SOLUTIONS
fluen.ci App for Cultural Insights
Consumer Research Data & Tools
RESOURCES
Webinar & Events
ABOUT
Who We Are
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Stay Informed
Email *:
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
Captivate Asian Americans with Authentic Brand Engagement
Are you effectively engaging and celebrating Asian American consumers for AAPI Heritage Month and beyond? If not, you are overlooking an important and diverse community that possesses an exceptional growth rate and $1.4 trillion dollar purchasing power.
