The latest data from the U.S. Census unveils a significant find: the rapidly growing diversity of the Hispanic population. Eight Hispanic groups have now reached a population of one million or more. This consumer segment has not only grown rapidly to 62.1 million people as of the 2020 Census, but also has become internally far more diverse.

This surge in the variety of Hispanic subcultures creates a new challenge for brands: how do you appeal to this ever-expanding consumer population, while authentically respecting the full diversity of the individuals within that population?

The attitudes, behaviors and motivations of Hispanic Americans have already begun rewriting the marketing playbooks created for Multicultural consumers–and they will be rewriting consumer marketing for decades to come. The time to harness the power of Hispanic diversity is now!

Learn how you can authentically engage Hispanic consumers with this 2024 update to our popular consumer insights. This webinar will provide a brand-new look at the data-driven insights and tools necessary to develop more efficient general market campaigns, as well as more effective dedicated activations for greater financial impact.